Business Ph.D.

The University of Kansas PhD program in marketing aims to prepare students for academic careers at tier 1 research universities. The program has a decidedly behavioral research bent. Our graduates will be fully capable of conducting independent behavioral research of the highest quality, publishable in the premier journals (e.g., Journal of Marketing, Journal of Consumer Research, and the like). Toward this goal, it is expected that students will begin to collaborate with faculty members on research projects early in the PhD program, enabling them to have more than one paper under advanced review at premier marketing journals as they begin job search in their penultimate year in the program.

The marketing department has a young and dynamic faculty, dedicated to producing high quality research that is published in top-tier marketing and interdisciplinary journals. Faculty members closely supervise doctoral students. Each student is assigned an academic advisor, who guides the student in course selection and other general academic requirements. It is important to note that the academic advisor may or may not be the chair of the student’s doctoral dissertation committee. The student selects the dissertation chair based on the match between the dissertation topic and the interest and expertise of the faculty member in that topic.

Required Coursework 

Doctoral seminars explore selected marketing content areas in depth and serve as a primary source of research ideas that translate into working papers, published research, and doctoral theses.

At least five of the following courses:
MKTG 995: Information Processing
MKTG 995: Introduction to Marketing Models
MKTG 995: Seminar in Consumer Social Cognition & Perception
MKTG 995: Measurement in Marketing
MKTG 995: Product Management
MKTG 995: Introduction to Consumer Behavior
MKTG 956: Current Topics in Behavioral Marketing Research
MKTG 957: Managerial Issues in Marketing
MKTG 959: Affect, Cognition and Hedonic Consumption
MKTG 958: Consumer Judgment and Decision Making
MKTG 995: Evolution and Decision Making
MKTG 960: Emotion and Motivation 
MKTG 995: Issues in Behavioral Pricing
MKTG 995: Attitudes and Persuasion Strategies
MKTG 995: Marketing Communications

Foundation Courses:
DSCI 920: Probability for Business Research (or an equivalent course)
BE 917: Advanced Managerial Economics (or an equivalent course)
      OR ECON 700: Microeconomics Theory

Supporting Courses: At least three must be taken with advisors approval
PSYC 578: Social Attitudes OR
PSYC 723: Advanced Cognitive Psychology OR
PSYC 725: Cognitive Neuroscience OR
PSYC 735: Psycholinguistics OR
PSYC 774: Advanced Social Psychology I OR
PSYC 775: Advanced Social Psychology II OR
PSYC 784: Proseminar in Communication and Aging OR
PSYC 787: Gerontology Proseminar OR
PSYC 831: Advanced Human Learning and Memory OR
PSYC 885: Altruism and Helping Behavior       

Methods Courses: At least three with advisors approval
PSYC 791: Statistical Methods in Psychology II
PSYC 818: Experimental Research Methods in Social Psychology    
PSYC 893: Multivariate Analysis
PSYC 894: Multilevel Modeling                     
PSYC 895: Categorical Data Analysis
PSYC 896: Structural Equation Modeling I
PSYC 933: Seminar: The Measurement of Attitudes
PSYC 983: Methodology
PSYC 991: Longitudinal Data Analysis
PSYC 993: Seminar: _____________
PSYC 996: Structural Equation Modeling II
DSCI 921: Statistics for Business Research

At least two additional courses are required with advisors approval

Area of Concentration
Each aspirant, with the assistance of his or her faculty advisor and the area faculty, selects an area of concentration. The area of concentration is selected from the traditional business disciplines of accounting, information systems, finance, human resource management, marketing, decision sciences, organizational behavior, and strategic management. An aspirant may also propose an interdisciplinary area of concentration that is a combination of these disciplines or include emphasis such as international business, law, and economics. The aspirant must take at least five advanced courses in the area of concentration. These courses may include those offered outside the School of Business.
Supporting Areas
Coursework in the area of concentration is supplemented and strengthened by study in one or two supporting areas. A supporting area is one that supplements and complements the area of concentration. The aspirant will satisfy the supporting area requirement by taking at least four advanced courses in the supporting areas (at least two courses in each of two supporting areas, or at least four courses in one supporting area). Courses recommended for preparation for the qualifiers may not be included in satisfying the supporting area requirement.
Research Methodology
For successful qualifier assessment, the student’s program of study should include adequate preparation in research methodology. A sound research is always grounded on sound methodology. A doctoral student in marketing has the opportunity to develop methodological skill in probability and statistics, optimization, uncertain reasoning, game theory, and econometrics. A typical doctoral dissertation often utilizes one or more of the following research methodology: empirical, analytical, behavioral, and computational.
Degree Completion Timeline
Years 1-2: Coursework* Year 3: Comprehensive Exams Year 4: Dissertation Proposal Year 5: Dissertation Defense (Some students can complete the program in four years.)
Placements
Over the past several years, our PhD graduates have been placed at schools such as Ohio State, Kansas State, University Of Georgia, University Of Houston, Michigan Technology University, Oklahoma State University, and University Of Wisconsin, Madison. A complete list of placements can be found here.