As a marketing student, you will be immersed in a broad liberal arts background while learning business strategies. Marketers research and build strategies to increase revenue for their company. As a marketing graduate you will have job opportunities in several different fields, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.
The field of sales provides the most job opportunities for marketing graduates, especially at an entry-level position. You can follow sales into a career by specializing or you can pursue a sales manager position and supervise sales representatives.
In the brand management field, you will be responsible for planning and directing an entire marketing campaign. Campaigns can be for individual products, groups of products or companies. As a brand manager, you will often deal with several steps in the process of researching, designing, marketing and selling a product or service.
With a career in marketing research you will provide businesses with the information necessary to market their products or services effectively. You can expect to analyze data on products and sales, design surveys, conduct interviews, prepare forecasts and make recommendations on product design, advertising, pricing and distribution.
Retail offers an array of positions in sales, buying, distributing and staff functions such as advertising and marketing research. You will be involved in merchandise display, promotions and pricing.
Your skills learned in the marketing program will translate well to advertising. You can start as a media buyer, copywriter or assistant account executive. Responsibilities in advertising jobs can include buying space for advertisements, creative work for advertisements and client relations.
The strategic skills as well as well-rounded education provided by the KU Marketing program will prepare you for a variety of jobs in the marketing field. Opportunities vary widely between research and creative work, creating a dynamic and exciting field.
Primary Areas of Employment for Marketing Majors
- Customer Relations
- Brand Management
- Market Research
For more information on careers in Marketing, check out the Business Career Services Center.