Marketing and Consumer Behavior
BSB, Carlson School of Management, University of Minnesota
PhD, Carlson School of Management, University of Minnesota
Working memory, negative affect, consumer learning, multiple-modality input and information processing
Vohs, Kathleen D., Roy F. Baumeister, Brandon J. Schmeichel, Jean M. Twenge, Noelle M. Nelson and Dianne M. Tice (2008), “Making Choices Impairs Subsequent SelfControl: A Limited Resource Account of Decision Making, Self-Regulation, and Active Initiative,” Journal of Personality and Social Psychology, 94 (5), 883 - 898.
Nelson, Noelle M., Selin A.Malkoc, and Baba Shiv, “Domain Specific Effects of Emotional versus Cognitive Regret,” working paper.
Nelson, Noelle M. and Joan Meyers-Levy, “Does the Modality in Which a Message is Communicated Matter?: How Consumers Process Alternative Types of Sensory Data in Working Memory,” working paper.
Nelson, Noelle M. and Joseph Redden, “What You Don’t Remember Can’t Bore You: Working Memory and Satiation”, working paper.
- Marketing principles
- Consumer Behavior
- Marketing Research
- Marketing Communications
- Marketing Strategy
- Working memory and behavior
- Processing of multiple sensory inputs
- Effects of negative emotions and experiences
- Information processing and decision making