• Home
  • Yexin Jessica Li

Yexin Jessica Li

Assistant Professor
Primary office:
785-864-7597
Capitol Federal Hall
Room 3126
University of Kansas


Academic Areas

Marketing and Consumer Behavior

Education

B.S., Cornell University
Ph.D., Arizona State University

Research Interests

Motivation and Emotion; Social Influence and Persuasion; Evolutionary Psychology; Culture and Self-Construal; Behavioral Economics

Teaching Interests

  • Consumer Behavior
  • Promotional Strategy
  • Integrated Marketing Communications

Research Interests

  • Motivation and Emotion
  • Social Cognition
  • Evolutionary Psychology

Selected Publications

Wang, Z., Mao, H., Li, Y. Jessica, & Liu, F. (in press). Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence. Journal of Consumer Research.

Wang, Z., Singh, S. N., Li, Y. Jessica, Mishra, S., Ambrose, M., & Biernat, M. (in press). Effects of Employees’ Emotional Labor Strategies on Customers’ Loyalty Intentions and Service Evaluations: An Emotions as Social Information Perspective. Academy of Management Journal, forthcoming.

Choi, J., Li, Y. Jessica, Chatterjee, P., & Singh, S. N. (2014). The Odd-Ending Price Justification Effect: The Influence of Price-Endings on Hedonic and Utilitarian Consumption. Journal of the Academy of Marketing Science, 42(5), 545-557.

Lee, K., Choi, J., & Li, Y. Jessica (2014). Regulatory Focus as a Predictor of Attitudes Toward Partitioned and Combined Pricing. Journal of Consumer Psychology, 24(3), 355-362.

White, A. E., Li, Y. Jessica, Griskevicius, V., Neuberg, S. L., & Kenrick, D. T. (2013). Putting all your eggs in one basket: Life-history strategies, bet hedging, and diversification. Psychological Science, 24(5), 715-722.

White, A. E., Kenrick, D. T., Li, Y. Jessica, Mortensen, C. R., Neuberg, S. L., & Cohen, A. B. (2012). When nasty breeds nice: Threats of violence amplify agreeableness at national, individual, and situational levels. Journal of Personality and Social Psychology, 103(4), 622-634.

Li, Y. Jessica, Kenrick, D. T., Griskevicius, V., & Neuberg, S. L. (2012). Economic decision biases and fundamental motivations: How mating and self-protection alter loss aversion. Journal of Personality and Social Psychology, 102(3), 550-561.

Li, Y. Jessica, Johnson, K. A., Cohen, A. B., Williams, M., Knowles, E. D., & Chen, Z. (2012). Fundamental(ist) attribution error: Protestants are dispositionally focused. Journal of Personality and Social Psychology, 102(2), 281-290.


Give to
KU Business »
The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
Business students get hands-on experience valuing and analyzing investments
Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today