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Minor in Marketing

Undergraduate - Business Students

A marketing minor allows business students majoring in other subjects to pursue secondary interests in marketing. Coursework will consist of two required courses and three elective marketing courses.

Marketing issues of one type or another are of interest to virtually all companies. The minor in marketing will enable business students to study the foundations of this career field and broaden their knowledge in a variety of marketing areas.

Required
  • MKTG 415: Marketing Research for Managers
  • MKTG 443: Digital Marketing and Social Media
Electives
  • ***Choose 3 from the following options:
  • MKTG 411: Introduction to Consumer Behavior
  • MKTG 420: Integrated Marketing Communications
  • MKTG 425: Sales Force Management
  • MKTG 426: Professional Selling Skills
  • MKTG 430: New Product Management
  • MKTG 435: Marketing Strategy
  • MKTG 440: Global Marketing
  • MKTG 445: Services Marketing
  • MKTG 448: Managing Brands
  • MKTG 453: Retailing, Distribution Channel and Supply Chains
  • MKTG 455: Pricing
  • MKTG 465: Customer Relationship Management
  • MKTG 470: Marketing Analytics
Required Hours: 6  +  Elective Hours: 9  =  Total Hours: 15

Marketing issues of one type or another are areas of interest to virtually all companies. By completing the minor in marketing program, students will gain vital knowledge and skills in areas of marketing that employers from all industries are looking for including basic market and customer base research methodology, marketing analytics and marketing using the tools of social media. Employers look first at the major, but minors can open additional career paths.


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