Diana Wu

Primary office:
Capitol Federal Hall, 3166
University of Kansas


Academic Areas

Decision Sciences and Supply Chain Management

Joined the University of Kansas in 2006.

Recent Projects

  • Decision-Makings under the Economic Order Quantity Model
  • Impact of Cultural Difference on Contract Negotiations under Global Supply Chains


  • Ph.D. in Business Administration (Concentration in Supply Chain Management), Penn State University (2006)
  • MBA, Penn State University (2004)
  • B.E. in Management Information Systems, University of International Business and Economics, Beijing, China (2001)

Teaching Interests

  • Supply Chain Management Operations Management Quantitative Decision Making


My research focuses on behavioral issues in the context of supply chain and operations management (SCOM). Specifically, I work with two streams of research topics: inventory control and supply chain coordination. I investigate how management within both contexts is affected by human factors at two levels: 1) cognitive limitations by individual agents, and 2) behavioral interactions among all parties in the channel. I employ the research method of experimental economics to design controlled laboratory settings that conform to the operational scenarios of interest, motivate human subjects (usually college students) with real financial incentives, and study their decisions under the simulated environment.

Research Interests

  • Behavioral Operations Management Experimental Economics

Selected Publications

Wu, Y., & Chen, K.-Y. (2014). Supply Chain Contract Design: Impact of Bounded Rationality and Individual Heterogeneity [Journal Articles]. Production and Operations Management, 23(2), 253–268.
Wu, Y. (2013). Impact of Long-term Relationship on Supply Chain Contracts: An Experimental Study [Journal Articles]. International Journal of Production and Economics, 142(1), 3–15.

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