MBA Programs and Marketing
- Ph.D. in Marketing, University of Kansas (2013)
- MBA, University of Kansas (1995)
- B.B.A. in Management, Iowa State University (1984)
The topics of academic research interest are closely related to my teaching interests – strategic marketing, marketing research, segmentation, and understanding consumer behavior – as well as those often referred to as within the marketing-finance interface. These include the economics of pricing, the measurement and analysis of the efficacy of marketing spending, and decision support modeling. The commonality between my research and teaching interests facilitates a seamless integration of my research efforts into the classroom, which I strongly believe enhances a student's learning.