Duane W. Myer

Lecturer
Primary office:
785-864-4276
Capitol Federal Hall
Room 3156
University of Kansas
1654 Naismith Drive


Summary

Academic Area

MBA Programs and Marketing

Education

  • Ph.D. in Marketing, University of Kansas (2013)
  • MBA, University of Kansas (1995)
  • B.B.A. in Management, Iowa State University (1984)

Research

The topics of academic research interest are closely related to my teaching interests – strategic marketing, marketing research, segmentation, and understanding consumer behavior – as well as those often referred to as within the marketing-finance interface. These include the economics of pricing, the measurement and analysis of the efficacy of marketing spending, and decision support modeling. The commonality between my research and teaching interests facilitates a seamless integration of my research efforts into the classroom, which I strongly believe enhances a student's learning.


GIVE
The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
Business students get hands-on experience valuing and analyzing investments
Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times
KU Today