Duane W. Myer

Primary office:
Capitol Federal Hall
Room 3156
University of Kansas
1654 Naismith Drive


Academic Area

MBA Programs and Marketing


  • Ph.D. in Marketing, University of Kansas (2013)
  • MBA, University of Kansas (1995)
  • B.B.A. in Management, Iowa State University (1984)


The topics of academic research interest are closely related to my teaching interests – strategic marketing, marketing research, segmentation, and understanding consumer behavior – as well as those often referred to as within the marketing-finance interface. These include the economics of pricing, the measurement and analysis of the efficacy of marketing spending, and decision support modeling. The commonality between my research and teaching interests facilitates a seamless integration of my research efforts into the classroom, which I strongly believe enhances a student's learning.

Selected Publications

Choi, J. & Myer, D. (2012). The Effect of Product Positioning in a Comparison Table on Consumers’ Evaluation of a Sponsor. Marketing Letters.

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Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
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