Jin Seok Pyone

Assistant Professor
Primary office:
785-864-7532
Capitol Federal Hall
Room 3175
University of Kansas


Summary

Academic Areas

Marketing

Education

  • Ph.D. in Management (Concentration in Marketing), Cornell University
  • M.S. in Advertising, University of Illinois at Urbana-Champaign
  • B.A. in English Language and Literature, Ewha Womans University, Seoul, Korea

Teaching Interests

  • Marketing Management
  • Marketing Strategy
  • Marketing Research
  • Consumer Behavior
  • Consumer Psychology
  • Doctoral Seminar in Marketing

Research Interests

  • Positive affect
  • Cognitive flexibility
  • Undoing biases in judgment and decision-making
  • Sustainability
  • Sustaining self-control and pro-social behavior
  • Psychology of money, spending, and consumption
  • Happiness and well-being
  • Norms and social influence
  • Consumer and employee incentives and loyalty

Selected Publications

Emich, K. & Pyone, S. (2018). Let It Go: Positive Affect Attenuates Sunk Cost Bias by Enhancing Cognitive Flexibility. Journal of Consumer Psychology, 28(4), 578-596. DOI:10.1002/jcpy.1030

Yin, B. Pyone, S. & Singh, S. (2017). Feature the Benefactor Or the Victim? How Charity Advertisements With Different Protagonist Foci Affect Donation Behavior. (Vol. 45). In Advances in Consumer Research Duluth, MN.

Pyone, S. & Emich, K. (2016). Breaking Free From the Sunk Investment: the Role of Positive Affect and Instrumental Attitude Toward Resource Investment in Reducing Sunk Cost Bias . (Vol. 44). In Advances in Consumer Research Duluth, MN.

Thomas, M. Morwitz, V. Lodish, L. & Pyone, S. (2011). When Does Expensive Food Taste Better? Top-Down And Bottom-Up Processing in Price-Quality Inferences. (Vol. 38). In Advances in Consumer Research Duluth, MN.

Pyone, S. & Isen, A. M. (2011). When Happiness Doesn’t Seem Contingent on Material Goods: The Influence of Positive Affect on Materialism and Conspicuous Consumption. (Vol. 39, pp. 655-656). In Advances in Consumer Research, Duluth, MN.

Pyone, S. & Isen, A. M. (2011). Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers’ Willingness to Wait. Journal of Marketing Research, 48 (June).

Pyone, S. & Isen, A. M. (2010). Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers’ Willingness To Wait. (Vol. 37, pp. 596-597). In Advances in Consumer Research, Duluth, MN.

Thomas, M. Morwitz, V. & Pyone, S. (2010). The Precision Effect in Numbers: How Processing Fluency of Numbers Influence Response Confidence. (Vol. 37, pp. 150-152). In Advances in Consumer Research, Duluth, MN.


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