Jin Seok Pyone

Assistant Professor
Primary office:
Capitol Federal Hall
Room 3175
University of Kansas


Academic Areas



  • Ph.D. in Management (Concentration in Marketing), Cornell University
  • M.S. in Advertising, University of Illinois at Urbana-Champaign
  • B.A. in English Language and Literature, Ewha Womans University, Seoul, Korea

Teaching Interests

  • Marketing Management
  • Marketing Strategy
  • Marketing Research
  • Consumer Behavior
  • Consumer Psychology
  • Doctoral Seminar in Marketing

Research Interests

  • Positive affect
  • Cognitive flexibility
  • Undoing biases in judgment and decision-making
  • Sustainability
  • Sustaining self-control and pro-social behavior
  • Psychology of money, spending, and consumption
  • Happiness and well-being
  • Norms and social influence
  • Consumer and employee incentives and loyalty

The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
Business students get hands-on experience valuing and analyzing investments
Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times
KU Today