- Ph.D. in Management (Concentration in Marketing), Cornell University
- M.S. in Advertising, University of Illinois at Urbana-Champaign
- B.A. in English Language and Literature, Ewha Womans University, Seoul, Korea
- Marketing Management
- Marketing Strategy
- Marketing Research
- Consumer Behavior
- Consumer Psychology
- Doctoral Seminar in Marketing
- Positive affect
- Cognitive flexibility
- Undoing biases in judgment and decision-making
- Sustaining self-control and pro-social behavior
- Psychology of money, spending, and consumption
- Happiness and well-being
- Norms and social influence
- Consumer and employee incentives and loyalty
Emich, K. & Pyone, S. (2018). Let It Go: Positive Affect Attenuates Sunk Cost Bias by Enhancing Cognitive Flexibility. Journal of Consumer Psychology, 28(4), 578-596. DOI:10.1002/jcpy.1030
Yin, B. Pyone, S. & Singh, S. (2017). Feature the Benefactor Or the Victim? How Charity Advertisements With Different Protagonist Foci Affect Donation Behavior. (Vol. 45). In Advances in Consumer Research Duluth, MN.
Pyone, S. & Emich, K. (2016). Breaking Free From the Sunk Investment: the Role of Positive Affect and Instrumental Attitude Toward Resource Investment in Reducing Sunk Cost Bias . (Vol. 44). In Advances in Consumer Research Duluth, MN.
Thomas, M. Morwitz, V. Lodish, L. & Pyone, S. (2011). When Does Expensive Food Taste Better? Top-Down And Bottom-Up Processing in Price-Quality Inferences. (Vol. 38). In Advances in Consumer Research Duluth, MN.
Pyone, S. & Isen, A. M. (2011). When Happiness Doesn’t Seem Contingent on Material Goods: The Influence of Positive Affect on Materialism and Conspicuous Consumption. (Vol. 39, pp. 655-656). In Advances in Consumer Research, Duluth, MN.
Pyone, S. & Isen, A. M. (2011). Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers’ Willingness to Wait. Journal of Marketing Research, 48 (June).
Pyone, S. & Isen, A. M. (2010). Positive Affect, Intertemporal Choice, and Levels of Thinking: Increasing Consumers’ Willingness To Wait. (Vol. 37, pp. 596-597). In Advances in Consumer Research, Duluth, MN.
Thomas, M. Morwitz, V. & Pyone, S. (2010). The Precision Effect in Numbers: How Processing Fluency of Numbers Influence Response Confidence. (Vol. 37, pp. 150-152). In Advances in Consumer Research, Duluth, MN.