Jin Seok Pyone

Assistant Professor
Primary office:
Capitol Federal Hall
Room 3175
University of Kansas

Academic Areas



M.S. & Ph.D. in Management (Marketing), Johnson Graduate School of Management, Cornell University

M.S. in Advertising, University of Illinois at Urbana-Champaign

B.A. in English Language and Literature, Ewha Womans University, Seoul, Korea

Joined the University of Kansas in 2013

Research Interests

Affect and cognition; Cognitive flexibility; Consumer Judgment and Decision making; Sustainability; Happiness and well-being; Consumer and employee incentives and loyalty

Research Projects

My current research examines the influence of cognitive flexibility fostered by positive affect in various domains of consumer behavior.

Teaching Interests

  • Marketing Management
  • Marketing Strategy
  • Consumer Psychology
  • Doctoral Seminar in Marketing


Affective influence on consumers' choices and preferences. I am broadly interested in nudging consumers into making more optimal and better decisions that benefit the society as well as individual well-being over the long term.

Research Interests

  • Positive affect
  • Cognitive flexibility
  • Undoing biases in judgment and decision-making
  • Sustainability
  • Sustaining self-control and pro-social behavior
  • Psychology of money, spending, and consumption
  • Happiness and well-being
  • Norms and social influence
  • Consumer and employee incentives and loyalty

The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
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Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
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