Marketing

Companies rely on customers as the foundation of their business. In this certificate students will learn how to discover what customers want, how to evaluate new opportunities, and effective means of reaching new customers. Marketing research tools provide students an opportunity to learn the latest research and how to evaluate the effectiveness of marketing campaigns.

The completion of a business certificate program affords students a record of an academic accomplishment in the Marketing area. This certificate is open to current MBAs, MBA alumni, and others not currently pursuing an MBA. Admission requires an accredited bachelor’s degree with a minimum 3.0 GPA. 

Required Courses

  • MKTG 751: Consumer Behavior
  • MKTG 752: Integrated Marketing Communications
  • MKTG 753: Global Marketing
  • MKTG 754: Digital and Social Media Marketing

 

Admission Deadline

July 15 for fall, Dec. 15 for spring

 

Application Requirements

  • Official transcript (current MBA students excluded)
  • Advising form (current MBA students only)

Online application data form


MBA Graduate Certificates

Re-tool your knowledge base with one of nine credit-bearing MBA graduate certificates.

Give to
KU Business »
The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
Business students get hands-on experience valuing and analyzing investments
Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
—ALA
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today