• Home
  • Marketing Alumni

Marketing Alumni

Amin Attari

(PhD 2018)
Initial Placement: NEOMA Business School
Dissertation: "Two Essays on Consumer Judgment and Decision Making Under Risk and Uncertainty," Chairperson: Suren Singh

Marija Grishin

(PhD 2018)
Initial Placement: University College Dublin
Dissertation: "Communications and Health: The Role of Impression Management Concerns and Food Associations on Food Choice," Chairpersons: Suren SIngh & Jessica Li

Frank Cabano

(PhD 2018)
Initial Placement: University of Texas at El Paso
Dissertation: "Social Identity-Based Barriers to Pro-Environmental Consumer Behavior," Chairpersons: Jim Guthrie & Noelle Nelson

Samer Sarofim

(PhD 2016)
Initial Placement: University of South Dakota
DissertatioN: "When I Believe, I Am Biased: Two Essays on When and How Consumer Beliefs Lead to Judgment Bias," Chairpersons: Suren Singh & Promothesh Chatterjee

Minghui Ma

(PhD 2015)
Initial Placement: Appalachian State University
Dissertation: "Two Essays on the Compensation of Marketing Agents" Chairperson: KIssan Joseph

Priyam Rangan

(PhD 2014)
Initial Placement: SUNY: Brockport
Dissertation: Impact of Death-Related Television Programming on Advertising Evaluation"
Chairperson: Surendra Singh

Duane Myer

(PhD 2013)
Initial Placement: Pepperdine University
Dissertation: "Essays on the Reaction of Financial Markets to Two Marketing Investments: Sports Sponsorships and Sales Force Sizing," Chairperson: Kissan Joseph

Jungsil Choi

(PhD 2013)
Initial Placement: Cleveland State University
Dissertation: "Revisiting Positive and Negative Charity Appeal Effectiveness: Moderation Effect of Color and Victim-type," Chairperson: Surendra Singh

Zelin Zhang

(PhD 2012)
Initial Placement: Renmin University
Dissertation: "Design and Pricing of Probilistic Quality," Chairperson: Kissan Joseph

Pronobesh Banerjee

(PhD 2011)
Initial Placement: Winston Salem State University
Current Placement: Penn State - Abington
Dissertation: "Impact Of Self And Temporal Construal On Brand Categorization And Extension Evaluation," Chairperson: Sanjay Mishra

Ze Wang

(PhD 2010)
Initial Placement: University of Central Florida
Dissertation: "Impact of Cultural Differences in Affect Valuation on Customer Decision Making,"
Chairperson: Surendra Singh

Beom Joon Choi

(PhD 2007)
Initial Placement: California State University, Sacramento
Dissertation: “Essays on Mail-In Rebates,” Chairperson: Kissan Joseph

Anurag Pant

(PhD 2006)
Assistant Professor, Indiana University, South Bend
Initial Placement: University of Kansas
Dissertation: “Multimedia Effects on Memory: Exploring the Visual Channel Load Explanation for the Redundancy Effect,” Chairpersons: Sanjay Mishra & Surendra Singh

Vivek Himmat Patil

(PhD 2006)
Initial Placement: Gonzaga University
Dissertation: “Appeals with Negative Emotions and Strategies to Reduce Resistance to Persuasion: An Application in the Context of Charitable Solicitations,”
Chairperson: Surendra Singh

Xiang Fang

(PhD 2004)
Initial Placement: Oklahoma State University
Dissertation: “Two Essays on Communication Effects of Internet Advertising”, Chairpersons: Surendra Singh and Rohini Ahluwalia

Fred Guzek

(PhD 2003)
Professor, Kansas State University at Salina
Initial Placement: Kansas State University at Salina
Dissertation: “Understanding the Value of Marketing Communications by a Regulated, Monopoly Firm” Chairperson: Kissan Joseph

Dongwook Kim

(PhD 1998)
Initial Placement: University of Arkansas
Dissertation: “The Effects of Syntactic Complexity and Information Processing Motivation on the Effectiveness of Advertising Measures for Young and Older Adults”, Chairpersons: Sanjay Mishra and Surendra Singh

Sanghoon Lee

(PhD 1996)
Initial Placement: Joong-Ang University
Dissertation: “The Effects of Pleasant Scents on Consumer Memory and Evaluations”, Chairpersons: Surendra Singh and Sanjay Mishra

Karen V. Fernandez

(PhD 1995)
University of Waikato, Hamilton, New Zealand
Initial Placement: University of Waikato, Hamilton, New Zealand
Dissertation: "Information Processing in Directional Media: The Effectiveness of Selected Advertising Executional Cues in the Yellow Pages", Chairperson: Dennis Rosen

Neeli Bendapudi

(PhD, 1994)
Dean, University of Kansas
Assistant Professor of Marketing, FisherCollege of Business, Ohio State University
Initial Placement: Texas A&M
Dissertation: "The Use of Heuristics in Service Evaluations", Chairperson: Surendra Singh

John Murry

(PhD 1988)
Associate Professor of Marketing, University of Iowa
Initial Placement: University of Wisconsin, Madison
Dissertation: "The Context Induced Affect: The Tempering Influence of Sequencing and Involvement", Chairperson: Surenndra Singh and John Lastovicka

Roberto Friedman

(PhD 1986)
Associate Professor of Marketing, Director of International Business Programs, University of Georgia
Initial Placement: University of Georgia
Dissertation: "A Framework of Psychological Meaning of Product", Chairperson: V. Parker Lessig

Erich A. Joachimsthaler

(PhD 1985)
Vivaldi Partners
Initial Placement: University of Houston
Dissertation: "LP-Norm Estimation in Discriminant Analysis", Chairperson: John Lastovicka and Kenneth Cogger

Gaurav Bhalla

(PhD 1985)
Initial Placement: Burk Marketing Research
Dissertation: “Symbolism and Consumer Involvement”, Chairperson: John Lastovicka

Vinod K. Thukral

(PhD 1983)
Clinical Professor, Tulane University Medical Center
Initial Placement: Tulane University
Dissertation: "Cognitive Strain as Cause of Negative Bias", Co-Chairpersons: V. Parker Lessig and C. Whan Park

James Merrill

(PhD 1982)
Initial Placement: Indiana University
Dissertation: “Toward the Theory of Market Segments”, Chairperson: Parker Lessig

Chandra Chaterji

(PhD 1980)
Dissertation: “Perceived Risk as Influenced by Reference Group Functions in Selecting Brands: An Exploratory Study”, Chairperson: Parker Lessig

V. Parker Lessig

(PhD 1970)
Frank S. Pinet Distinguished Professor and Director of the Undergraduate Program, University of Kansas
Initial Placement: Washington State University
Dissertation: "Numerical Taxonomy in Market Segment Identification: A Process Theory Approach", Chairperson: John O. Tollefson KU School of Business Faculty Page

The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
Business students get hands-on experience valuing and analyzing investments
Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today