Supply Chain Management
Before entering academia, Sethuraman worked for General Motors Research & Development for seven years. His research output in terms of patent filings, trade secrets, and publications had been recognized through eight innovation awards from GM R&D. In addition to intellectual property creation, his research projects were successfully deployed in the business process leading to projected benefits of $10 million.
- Ph.D. in Operations Management, University of North Carolina Kenan-Flagler Business School (2019)
- M.S. in Business, University of North Carolina Kenan-Flagler Business School (2017)
- M.Tech. in Manufacturing Science, Indian Institute of Technology Kanpur (2005)
- B.E. in Production Engineering, Bharathidasan University (2002)
Sethuraman is passionate about teaching courses in supply chain management and business analytics. He taught the undergraduate core Operations Management course at UNC's Kenan-Flagler Business School and worked as a teaching assistant in a few other courses in the area of supply chain management. Based on student feedback about his teaching performance, Sethuraman won the prestigious schoolwide Latane Outstanding Student Teaching Award from UNC Kenan-Flagler Business School.
Sethuraman's research interests lie in business model innovations enabled by emerging technologies such as 3D printing. In his current research projects, he explores how firms can optimally restructure their business models to delegate manufacturing closer to the customers using 3D printing. Sethuraman also explores the dynamics of collective product development in the maker movement enabled by 3D printing. The impact and potential of his dissertation research was recognized through a competitive universitywide research fellowship at UNC.