Noelle Nelson

Assistant Professor
Primary office:
Capitol Federal Hall
Room 3136
University of Kansas

Academic Areas

Marketing and Consumer Behavior


BSB, Carlson School of Management, University of Minnesota
PhD, Carlson School of Management, University of Minnesota

Research Interests

Working memory, negative affect, consumer learning, multiple-modality input and information processing

Selected Works

Vohs, Kathleen D., Roy F. Baumeister, Brandon J. Schmeichel, Jean M. Twenge, Noelle M. Nelson and Dianne M. Tice (2008), “Making Choices Impairs Subsequent SelfControl: A Limited Resource Account of Decision Making, Self-Regulation, and Active Initiative,” Journal of Personality and Social Psychology, 94 (5), 883 - 898.

Nelson, Noelle M., Selin A.Malkoc, and Baba Shiv, “Domain Specific Effects of Emotional versus Cognitive Regret,” working paper.

Nelson, Noelle M. and Joan Meyers-Levy, “Does the Modality in Which a Message is Communicated Matter?: How Consumers Process Alternative Types of Sensory Data in Working Memory,” working paper.

Nelson, Noelle M. and Joseph Redden, “What You Don’t Remember Can’t Bore You: Working Memory and Satiation”, working paper.

Teaching Interests

  • Marketing principles
  • Consumer Behavior
  • Marketing Research
  • Branding
  • Marketing Communications
  • Marketing Strategy

Research Interests

  • Working memory and behavior
  • Processing of multiple sensory inputs
  • Effects of negative emotions and experiences
  • Information processing and decision making

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