Noelle Nelson

Assistant Professor
Primary office:
Capitol Federal Hall
Room 3136
University of Kansas

Academic Areas



  • Ph.D., Carlson School of Management, University of Minnesota
  • B.S.B., Carlson School of Management, University of Minnesota

Teaching Interests

  • Marketing principles
  • Consumer Behavior
  • Marketing Research
  • Branding
  • Marketing Communications
  • Marketing Strategy

Research Interests

  • Working memory and behavior
  • Processing of multiple sensory inputs
  • Effects of negative emotions and experiences
  • Information processing and decision making

Selected Publications

Nelson, N. M., & Redden, J. (2017). Remembering Satiation: The Role of Working Memory in Satiation. Journal of Consumer Research, 44(3), 633–650.

Rahinel, R. & Nelson, N. M. (2016). When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products. Journal of Consumer Research, 43(3), 478-496.

Landau, M. Nelson, N. M., & Keefer, L. (2015). Diverging Effects of Metaphoric Company Logos: Do They Convey what the Company Does or What I Need? Metaphor and Symbol, 30(4), 314-338.

Vohs, K. D., Baumeister, R. F., Schmeichel, B. J., Twenge, J. M., Nelson, N. M., & Tice, D. M. (2008). Making Choices Impairs Subsequent Self­ Control: A Limited Resource Account of Decision Making, Self-Regulation, and Active Initiative. Journal of Personality and Social Psychology, 94(5), 883-898.

The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
Business students get hands-on experience valuing and analyzing investments
Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
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