Noelle Nelson

Assistant Professor
Primary office:
785-864-7592
Capitol Federal Hall
Room 3136
University of Kansas


Academic Areas

Marketing and Consumer Behavior

Education

  • BSB, Carlson School of Management, University of Minnesota
  • PhD, Carlson School of Management, University of Minnesota

Research Interests

Working memory, negative affect, consumer learning, multiple-modality input and information processing

Teaching Interests

  • Marketing principles
  • Consumer Behavior
  • Marketing Research
  • Branding
  • Marketing Communications
  • Marketing Strategy

Research Interests

  • Working memory and behavior
  • Processing of multiple sensory inputs
  • Effects of negative emotions and experiences
  • Information processing and decision making

Selected Publications

Nelson, N. M., & Redden, J. (2017). Remembering Satiation: The Role of Working Memory in Satiation. Journal of Consumer Research.

Rahinel, R. & Nelson, N. M. (2016). When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products. Journal of Consumer Research, 43(3), 478-496.

Landau, M. Nelson, N. M., & Keefer, L. (2015). Diverging Effects of Metaphoric Company Logos: Do They Convey what the Company Does or What I Need? Metaphor and Symbol, 30(4), 314-338.

Vohs, K. D., Baumeister, R. F., Schmeichel, B. J., Twenge, J. M., Nelson, N. M., & Tice, D. M. (2008). Making Choices Impairs Subsequent Self­ Control: A Limited Resource Account of Decision Making, Self-Regulation, and Active Initiative. Journal of Personality and Social Psychology, 94(5), 883-898.


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