Boram Lim


Boram Lim
  • Assistant Professor
  • Marketing and Business Law academic area

Contact Info

Capitol Federal Hall, Room 2178
Lawrence

Education

Ph.D. in Marketing, University of Texas, Dallas
M.S. in Statistics, University of Texas, Austin
M.S. in Marketing, Hanyang University, South Korea
B.S. in Civil and Environmental Engineering, Hanyang University, South Korea

Research

Research interests:

  • Multichannel Marketing
  • Mobile Marketing
  • Grocery-Shopping Behavior
  • Online Auction
  • Field Experiments
  • Bayesian Statistics
  • Structural Modeling

Teaching

Marketing Analytics, Marketing Research, Digital Marketing