Boram Lim
- Assistant Professor
- Marketing and Business Law academic area
Contact Info
Capitol Federal Hall, Room 2178
Lawrence
Lawrence
Education —
Ph.D. in Marketing, University of Texas, Dallas
M.S. in Statistics, University of Texas, Austin
M.S. in Marketing, Hanyang University, South Korea
B.S. in Civil and Environmental Engineering, Hanyang University, South Korea
Research —
Research interests:
- Multichannel Marketing
- Mobile Marketing
- Grocery-Shopping Behavior
- Online Auction
- Field Experiments
- Bayesian Statistics
- Structural Modeling
Teaching —
Marketing Analytics, Marketing Research, Digital Marketing