- Professor Emeritus
- Marketing and Business Law academic area
Upon receiving his doctorate, Parker Lessig's dissertation won the prestigious American Marketing Association Doctoral Dissertation Competition, which recognizes the best marketing doctoral dissertation of the year. Lessig has authored more than 60 articles and papers and has published in all of the major scholarly journals in his field.
From 1970 to 1972, he was an assistant professor in economics and business at Washington State University. In 1972, he returned to KU as an associate professor and four years later was promoted to full professor. In 1986, he was awarded the Pinet Distinguished Professorship.
Within the school, Lessig held a number of administrative positions, including associate dean for administration and academic affairs, associate dean for research and graduate studies, director of doctoral programs, director of undergraduate programs and area director for Marketing, Entrepreneurship and Business Law.
In 2006 he was recognized as a distinguished alumnus of the KU School of Business. Lessig is a recipient of the University's W.T. Kemper Fellowship for Teaching Excellence and has won more than 16 university and school teaching awards and recognitions, including the Del Shankel Teaching Excellence Award and the Mortar Board Outstanding Educator Award.
He has been recognized by the National Eagle Scout Association for Distinguished Service as a Scoutmaster and was presented the Silver Beaver Award by the Heart of America Council and the National Council of the Boy Scouts of America for Distinguished Service to Youth.
- Marketing strategy
- Marketing segmentation