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  • Promothesh Chatterjee

Promothesh Chatterjee

Assistant Professor
Primary office:
785-864-7555
Capitol Federal Hall
Room 2164
University of Kansas


Teaching Interests

  • Marketing Research
  • Pricing

Research

The key theme of my research is preference construction. My research has focused mostly on translation of preferences into a monetary response and examining the influence of contextual factors on preference construction.

Research Interests

  • Consumer financial decision-making

Selected Publications

Choi, J., Rangan, P., Li, J., Chatterjee, P., & Singh, S. (2014). The Odd-Ending Price Justification Effect: The Influence of Price-Endings on Hedonic and Utilitarian Consumption. Journal of Academy of Marketing Science, 42(5), 545-557. https://link.springer.com/article/10.1007/s11747-014-0369-6

Chatterjee, P., Irmak, C., & Rose, R. (2013). The Endowment Effect as Self-Enhancement in Response to Threat. Journal of Consumer Research, 40(3), 460-476. https://academic.oup.com/jcr/article-abstract/40/3/460/2379765/The-Endowment-Effect-as-Self-Enhancement-in

Mishra, H., Mishra, A., Rixom, J., & Chatterjee, P. (2013). Influence of Motivated Reasoning on Saving and Spending Decisions. Organizational Behavior and Human Decision Processes, 121(1), 13-23. http://www.sciencedirect.com/science/article/pii/S0749597812001252

Banerjee, P., Chatterjee, P., & Sinha, J. (2012). Is it Light or Dark? Recalling Moral Behavior Changes Perception of Brightness. Psychological Science, 23(4), 407-409. http://journals.sagepub.com/doi/full/10.1177/0956797611432497

Chatterjee, P., & Rose, R. (2012). Do Payment Mechanisms Change the Way Consumers Perceive Products? Journal of Consumer Research, 38(6), 1129-1139. https://academic.oup.com/jcr/article-abstract/38/6/1129/1792593/Do-Payment-Mechanisms-Change-the-Way-Consumers


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