• Home
  • Promothesh Chatterjee

Promothesh Chatterjee

Assistant Professor
Primary office:
Capitol Federal Hall
Room 2164
University of Kansas

Teaching Interests

  • Marketing Research
  • Pricing


The key theme of my research is preference construction. My research has focused mostly on translation of preferences into a monetary response and examining the influence of contextual factors on preference construction.

Research Interests

  • Consumer financial decision-making

Selected Publications

Choi, J., Rangan, P., Li, J., Chatterjee, P., & Singh, S. (2014). The Odd-Ending Price Justification Effect: The Influence of Price-Endings on Hedonic and Utilitarian Consumption. Journal of Academy of Marketing Science, 42(5), 545-557. https://link.springer.com/article/10.1007/s11747-014-0369-6

Chatterjee, P., Irmak, C., & Rose, R. (2013). The Endowment Effect as Self-Enhancement in Response to Threat. Journal of Consumer Research, 40(3), 460-476. https://academic.oup.com/jcr/article-abstract/40/3/460/2379765/The-Endowment-Effect-as-Self-Enhancement-in

Mishra, H., Mishra, A., Rixom, J., & Chatterjee, P. (2013). Influence of Motivated Reasoning on Saving and Spending Decisions. Organizational Behavior and Human Decision Processes, 121(1), 13-23. http://www.sciencedirect.com/science/article/pii/S0749597812001252

Banerjee, P., Chatterjee, P., & Sinha, J. (2012). Is it Light or Dark? Recalling Moral Behavior Changes Perception of Brightness. Psychological Science, 23(4), 407-409. http://journals.sagepub.com/doi/full/10.1177/0956797611432497

Chatterjee, P., & Rose, R. (2012). Do Payment Mechanisms Change the Way Consumers Perceive Products? Journal of Consumer Research, 38(6), 1129-1139. https://academic.oup.com/jcr/article-abstract/38/6/1129/1792593/Do-Payment-Mechanisms-Change-the-Way-Consumers

Give to
KU Business »
The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
Business students get hands-on experience valuing and analyzing investments
Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
Nearly $290 million in financial aid annually
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
23rd nationwide for service to veterans —"Best for Vets," Military Times
KU Today