Shaobo Li

Assistant Professor
Primary office:
Capitol Federal Hall
Room 3166
University of Kansas


Academic Area

Business Analytics


  • Ph.D. in Business Administration, University of Cincinnati
  • M.S. in Statistics, University of Cincinnati
  • B.A. in Mathematics, Shandong University


  • Business Analytics
  • Statistics
  • Data Mining
  • Machine Learning

Research Interests

  • High-dimensional robust statistics
  • Nonparametric regression
  • Ordinal data analysis
  • Data privacy
  • Corporate bankruptcy prediction

Selected Publications

Schneider, M. J., Jagpal, S., Gupta, S., Li, S., & Yu, Y. (2018). A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data [Journal Articles]. Marketing Science, 37(1), 153–171.
Schneider, M. J., Jagpal, S., Gupta, S., Li, S., & Yu, Y. (2017). Protecting Customer Data: Marketing with Second-Party Data [Journal Articles]. International Journal of Research in Marketing, 34(3), 593–603.
Liu, D., Li, S., Yu, Y., & Moustaki, I. (accepted/in press). Assessing Partial Association between Ordinal Variables: Quantication, Visualization, and Hypothesis Testing [Journal Articles]. Journal of the American Statistical Association.

The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
Business students get hands-on experience valuing and analyzing investments
Top 20 undergraduate accounting program —Bloomberg Businessweek
One of 34 U.S. public institutions in the prestigious Association of American Universities
44 nationally ranked graduate programs.
—U.S. News & World Report
Top 50 nationwide for size of library collection.
5th nationwide for service to veterans —"Best for Vets: Colleges," Military Times
KU Today