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Students compete in entrepreneurship case competition

Monday, September 19, 2011

LAWRENCE ― Undergraduate business and MBA students participated in a Sept. 14 "Entrepreneurship in India" case competition in conjunction with the school's International Business Week.

The competition gave students the opportunity to analyze a real-life complex business case involving an Indian entrepreneur and to recommend solutions to a panel of experts from India and business school faculty.

"As part of the analysis, teams had to weave a compelling strategy to resolve three key, and interrelated, issues: target market selection, store format choice and employee motivation," said Kissan Joseph, professor of marketing. "Interestingly, different teams offered different solutions, which made for a very interesting set of presentations."

Five teams of business students were given one week to analyze the case study and develop a presentation of their findings to the panel of judges.

The winning MBA team included Elisha Singleton, Aaron Pierce, Ben Gaydess-Hodgins and Pratik Patel; the best undergraduate team award went to Steven Plummer, Erica Collins, Patrick Hayes and Brea Mercurio.

"The opportunity to compete in a case competition was a huge accomplishment," said Erica Collins, marketing senior and competition participant. "We were able to present our creative thoughts and have them critiqued by Dean Balakrishnan, an individual who knew the case problem and analysis far better than I. It was a huge learning experience for my future business ventures and I would suggest it to any business student. It is as valuable as an internship position because it was so hands-on."

The case competition was sponsored by the KU School of Business and the Asian School of Business, with support from KU Marketing and Entrepreneurship clubs. The panel of judges included Kissan Joseph and Joyce Claterbos, both KU marketing faculty; Wally Meyer, director of entrepreneurship programs; G. Vijayaraghavan, board director of the Asian School of Business; and K. Balakrishnan, dean of the Asian School of Business.

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