- Ph.D. in Business, University of Wisconsin-Madison
- Master's in Marketing, University of Wisconsin-Madison
- B.S., Benaras Hindu University, India
- Mere exposure effects in advertising
- Effectiveness of multimedia ads
- Effects of program-induced differentiated emotions on ad-memory
- Syntactic complexity of the ad and ad-memory
- Bi-lingual adverting
- Visual perception processes in Web page and Web site viewing
- Valid methods for securing user input in the Web page/site design process
- The role of employee affective display in service encounters
- Social marketing
- Surrogate advertising and brand dilution
Wang, Z. Singh, S. Li, Y. Mishra, S. Ambrose, M. & Biernat, M. (2017). Effects of Employees' Positive Affective Displays on Customer Loyalty Intentions: An Emotions-As-Social-Information Perspective. Academy of Management Journal, 60(1), 109-129.
Choi, J. Rangan, P. Chatterjee, P. & Singh, S. N. (2014). The Odd-Ending Price Justification Effect: The Influence of Price-Endings on Hedonic and Utilitarian Consumption. Journal of the Academy of Marketing Science, 42, 545-557.
Wang, Z. Arndt, A. Singh, S. N., & Biernat, M. (2013). You Lost Me at Hello: How and When Accent-Based Biases are Expressed and Suppressed. International Journal of Research in Marketing, 30(2), 185-196.
Singh, S. N., Hillmer, S. C., & Wang, Z. (2011). Efficient Methods for Sampling Responses from Large-Scale Qualitative Data. Marketing Science, 30(3), 532-549.
Singh, S. N., Donavan, T. D., Mishra, S. & Little, T. (2008). The Latent Structure of Landscape Perception: A Mean and Covariance Structure Modeling Approach. Journal of Environmental Psychology, 28(4), 339-352.
Patil, V. Mishra, S. K., & Singh, S. N. (2008). Efficient Theory Development and Factor Retention Criteria: A Case for Abandoning the Most Popular Criterion. Journal of Business Research, 61(2), 162-170.
Patil, V. H., Singh, S. N., Mishra, S. K., & Donavan, D. T. (2007). Parallel Analysis Engine to Aid in Determining Number of Factors to Retain. http://ires.ku.edu/~smishra/parallelengine.htm
Fang, X. Singh, S. N., & Ahluwalia, R. (2007). An Examination of Different Explanations for the Mere Exposure Effect. Journal of Consumer Research, 34(1), 97-103.
Singh, S. N., Dalal, N. P., & Spears, N. (2005). Understanding Web Home Page Perception. European Journal of Information Systems, 14, 288-302.
Singh, S. N., & Dalal, N. P. (1999). Web Home Pages as Ads: A Communications View. Communications of the ACM, 42(8), 91-98.
Bendapudi, N. M., Singh, S. N., & Bendapudi, V. (1996). Enhancing Helping Behavior: An Integrative Framework for Promotion Planning. Journal of Marketing, 60(3), 33-49.
Singh, S. N., Mishra, S. K., Bendapudi, N. M., & Linville, D. (1994). Enhancing Memory of Television Commercials through Message Spacing. Journal of Marketing Research, 31, 384-392.
Singh, S. N., & Cole, C. A. (1993). The Effect of Length, Content, and Repetition on Television Commercial Effectiveness. Journal of Marketing Research, 30, 91-104.
Murray, J. P., Lastovicka, J. L., & Singh, S. N. (1992). Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Context Effects. Journal of Consumer Research, 18(4), 441-451.
Singh, S. N., Rothschild, M. L., & Churchill, G. A. (1988). Recognition Versus Recall as Measures of Commercial Forgetting. Journal of Marketing Research, 25(1), 72-80.
Singh, S. N., & Churchill, G. A. (1986). Using the Theory of Signal Detection to Improve Ad Recognition Testing. Journal of Marketing Research, 23, 327-336.
Singh, S. N., & Rothschild, M. L. (1983). Recognition as a Measure of Learning from Television Commercials. Journal of Marketing Research, 20, 235-248.