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  • Surendra N. Singh

Surendra N. Singh

Professor
AT&T Professor in Business
Director of Marketing and Business Law
Primary office:
785-864-7531
Capitol Federal Hall
Room 2182
University of Kansas


Academic Area

Marketing

Education

PhD (Business) University of Wisconsin, Madison
Master's (Marketing) University of Wisconsin, Madison
B.S. Benaras Hindu University, India

Teaching Interests

  • Services Marketing; global marketing; marketing communications; marketing management

Research Interests

  • Mere exposure effects in advertising
  • Effectiveness of multimedia ads
  • Effects of program-induced differentiated emotions on ad-memory
  • Syntactic complexity of the ad and ad-memory
  • Bi-lingual adverting
  • Visual perception processes in Web page and Web site viewing
  • Valid methods for securing user input in the Web page/site design process
  • The role of employee affective display in service encounters
  • Social marketing
  • Surrogate advertising and brand dilution

Selected Publications

Wang, Z., Singh, S., Li, Y., Mishra, S., Ambrose, M., & Biernat, M. (2017). Effects of Employees' Positive Affective Displays on Customer Loyalty Intentions: An Emotions-As-Social-Information Perspective. Academy of Management Journal, 60(1), 109-129.

Choi, J., Rangan, P., Chatterjee, P., & Singh, S. N (2014). The Odd-Ending Price Justification Effect: The Influence of Price-Endings on Hedonic and Utilitarian Consumption. Journal of the Academy of Marketing Science, 42, 545-557.

Wang, Z., Arndt, A., Singh, S. N., & Biernat, M. (2013). You Lost Me at Hello: How and When Accent-Based Biases are Expressed and Suppressed. International Journal of Research in Marketing, 30(2), 185-196.

Singh, S. N., Hillmer, S. C., & Wang, Z. (2011). Efficient Methods for Sampling Responses from Large-Scale Qualitative Data. Marketing Science, 30(3), 532-549.

Singh, S. N., Donavan, T. D, Mishra, S., & Little, T. (2008). The Latent Structure of Landscape Perception: A Mean and Covariance Structure Modeling Approach. Journal of Environmental Psychology, 28(4), 339-352.

Patil, V., Mishra, S. Kumar, & Singh, S. N. (2008). Efficient Theory Development and Factor Retention Criteria: A Case for Abandoning the Most Popular Criterion. Journal of Business Research, 61(2), 162-170.

Patil, V. H, Singh, S. N., Mishra, S. Kumar, & Donavan, D. Todd (2007). Parallel Analysis Engine to Aid in Determining Number of Factors to Retain. http://ires.ku.edu/~smishra/parallelengine.htm

Fang, X., Singh, S. N., & Ahluwalia, R. (2007). An Examination of Different Explanations for the Mere Exposure Effect. Journal of Consumer Research, 34(1), 97-103.

Singh, S. N., Dalal, N. P, & Spears, N. (2005). Understanding Web Home Page Perception. European Journal of Information Systems, 14, 288-302.

Singh, S. N., & Dalal, N. P (1999). Web Home Pages as Ads: A Communications View. Communications of the ACM, 42(8), 91-98.

Bendapudi, N. Murthy, Singh, S. N., & Bendapudi, V. (1996). Enhancing Helping Behavior: An Integrative Framework for Promotion Planning. Journal of Marketing, 60(3), 33-49.

Singh, S. N., Mishra, S. Kumar, Bendapudi, N. Murthy, & Linville, D. (1994). Enhancing Memory of Television Commercials through Message Spacing. Journal of Marketing Research, 31, 384-392.

Singh, S. N., & Cole, C. A (1993). The Effect of Length, Content, and Repetition on Television Commercial Effectiveness. Journal of Marketing Research, 30, 91-104.

Murray, J. P, Lastovicka, J. L, & Singh, S. N. (1992). Feeling and Liking Responses to Television Programs: An Examination of Two Explanations for Context Effects. Journal of Consumer Research, 18(4), 441-451.

Singh, S. N., Rothschild, M. L, & Churchill, G. A. (1988). Recognition Versus Recall as Measures of Commercial Forgetting. Journal of Marketing Research, 25(1), 72-80.

Singh, S. N., & Churchill, G. A. (1986). Using the Theory of Signal Detection to Improve Ad Recognition Testing. Journal of Marketing Research, 23, 327-336.

Singh, S. N., & Rothschild, M. L (1983). Recognition as a Measure of Learning from Television Commercials. Journal of Marketing Research, 20, 235-248.


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