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Target case competition will award $1,600 to first place

Thursday, February 2, 2012

LAWRENCE — Target has awarded a $2,000 grant to KU School of Business Prof. Joyce Claterbos for an undergraduate case competition. Typically the grant allows an instructor to include case analysis as part of a class, but Claterbos has established an extra-curricular competition.

Any business school undergraduate can participate and students will form teams of four. The winning team will receive $1,600. Sign-up for the competition starts on Feb. 2 and ends on Feb. 8 at 5 p.m. Teams can enter by filling out a form outside of Prof. Claterbos' office in Summerfield Hall, 118-E.

"Case competitions are a great learning experience for students," Claterbos said. "To my knowledge there are very few opportunities for undergraduates to compete in a case competition in the business school."

The case, "Northward Bound," is based on Target's first international expansion to Canada. The teams will answer the question, "How should Target prepare for its entry into Canada?" To answer that question, the teams of students will consider marketing, product, competitors and economy. A kickoff information session will be Feb. 9 at 5:30 p.m. in the Olympian Room of the Burge Union.

The competition will last a month and Target personnel and KU faculty will judge the final presentations.

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