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William L. Fuerst

Primary office:
Capitol Federal Hall
Room 4103
University of Kansas


Academic Areas

Information Systems

Current Activities

Professor Fuerst served as Dean of the School of Business 2000 – 2011. As Dean, he was involved with every aspect of the school and its future - development, curriculum, alumni, the Advisory Board – and how the school can better serve students, businesses and faculty.


  • Ph.D., Texas Tech (1979)
  • Master's, Northern Illinois University (1973)
  • Bachelor's, Knox College (1969)

Teaching Interests

  • Emerging information technologies
  • Management information systems
  • Strategic planning of information resources
  • Systems analysis and design

Research Interests

  • Accounting
  • Information systems
  • Emerging information technologies
  • MIS strategic planning
  • Information resource management
  • Systems analysis and design
  • Management information system

Selected Publications

Wells, J. D., Fuerst, W. L., & Palmer, J. W. (2005). Designing Consumer Interfaces for Experiential Tasks: An Empirical Investigation. European Journal of Information Systems, 14(3), 273-287.

Fuerst, W. L., & Wells, J. D. (2002). Designing Business-To-Consumer (B2C) Interface Metaphors: An Empirical Investigation. Proceedings of the 1st Annual Workshop on HCI Research in MIS Barcelona, Spain.

Fuerst, W. L., & Wells, J. D. (2000). Domain-Oriented Interface Metaphors: Designing Web Interfaces for Effective Customer Interaction". Thirty-third Hawaii International Conference on System Sciences (HICSS-33) Hawaii.

Wells, J. D., Fuerst, W. L., & Choobineh, J. (1999). Managing Information Technology (IT) for One-to-One Customer Interaction. Information & Management, 35(1), 53-62.

Mata, F. J., & Fuerst, W. L. (1997). Information Systems Management Issues in Central America: A Multinational and Comparative Study. The Journal of Strategic Information Systems, 6(3), 173-202.

Fuerst, W. L., Paradice, D. B., & Udas, K. (1996). An Empirical Analysis of MIS Ethics in Public Organizations. Journal of Business Ethics, 15(6).

Mata, F. J., Fuerst, W. L., & Barney, J. B. (1995). Information Technology and Sustained Competitive Advantage: A Resource-Based Analysis. MIS Quarterly, 19(4), 487-506.

Fuerst, W. L., Ragusa, J. M., & Turban, E. (1994). Expert Systems and Multimedia: Examining the Potential for Integration. Journal of Management Information Systems, 11(3), 155-179.

Paradice, D. B., & Fuerst, W. L. (1991). An MIS Data Quality Methodology Based on Optimal Error Detection. Journal of Information Systems, 5(1), 48-66.

Fuerst, W. L. (1988). End-User Computing: A Strategy for the 1990s. Business Forum, 5(1), 23-26.

Martin, M. P., & Fuerst, W. L. (1988). Effect of Computer Knowledge on User Performance Over Time. Information and Software Technology, 30(9), 561-566.

Dinkel, J. J., Fuerst, W. L., & Jones, T. C. (1988). Considering Computers: A Primer on Real Estate Applications, Real Estate Center, Texas A&M University.

Martin, M. P., & Fuerst, W. L. (1987). Using Computer Knowledge in the Design of Interactive Systems. International Journal of Man-Machine Studies, 26(3), 333-342.

Dinkel, J. J., & Fuerst, W. L. (1986). Corporate Planning and Optimization Models: Integrative Aspects and Microcomputers. INFOR, 24(2), 101-115.

Martin, M. P., & Fuerst, W. L. (1986). A Juror Management Simulation. The Justice System Journal, 11(1), 89-99.

Fuerst, W. L. (1985). Designing and Using Chargeback Systems. 1985 Computer Measurement Group Proceedings Dallas, TX.

Fuerst, W. L., & McLeod, R. (1984). The Impact of End-User Computing on Future Education of Systems Analysts. 1984 National Decision Sciences Institute Proceedings Toronto, Canada.

Fuerst, W. L., & Martin, M. P. (1984). A Communications Framework for Systems Design. Journal of Systems Management, 35(2), 18-25.

Fuerst, W. L., & Martin, M. P. (1984). Effective Design and Use of Computer Decision Models. MIS Quarterly, 8(1), 17-26.

Fuerst, W. L. (1983). MIS Research Issues: Incorporating the Data Base. 1983 National Decision Sciences Institute Proceedings San Antonio, TX.

Zeithaml, V. A., & Fuerst, W. L. (1983). Age Differences in Response to Grocery Store Price Information. The Journal of Consumer Affairs, 17(2), 402-420.

Fuerst, W. L. (1982). Data Generators in Systems Design. 1982 National Decision Sciences Institute Proceedings San Francisco, CA.

Fuerst, W. L., & Cheney, P. H. (1982). Factors Affecting the Perceived Utilization of Computer-Based Decision Support Systems in the Oil Industry. Decision Sciences, 13(4), 554-569.

McLeod, R. & Fuerst, W. L. (1982). Marketing the MIS in Times of Resource Scarcity. MIS Quarterly, 6(3), 45-54.

Fuerst, W. L., & Zeithaml, C. P. (1981). A Theoretical Basis for the Design of MIS in Strategic Management. 1981 National Decision Sciences Institute Proceedings Boston, MA.

Fuerst, W. L., Dinkel, J. J., & Castle, W. (1981). The Need for Better Simulation Languages. 1981 National Decision Sciences Institute Proceedings Boston, MA.

Fuerst, W. L. (1981). Computer System Usage in the Oil Industry. Oil & Gas Tax Quarterly, 30, 139-145.

Fuerst, W. L. (1981). Small Businesses Get a New Look at ABC Analysis for Inventory Control. Journal of Small Business Management, 19, 39-43.

Fuerst, W. L., & Hill, R. R. (1981). Are SAT Scores Really Declining? Educational Technology, 43-45.

Fuerst, W. L. (1979). Characteristics Affecting D.S.S. Usage. 1979 National Decision Sciences Institute Proceedings New Orleans, LA.

Cheney, P. H., & Fuerst, W. L. (1979). Sharing a Computer Programmer: One Solution to Software Problems in Small Organizations. Journal of Small Business Management, 17, 43-47.

Fuerst, W. L., & Cheney, P. H. (1978). An Investigation of Factors that May Inhibit the Transfer and Use of New Information Within an Organization. 1978 National Decision Sciences Institute Proceedings St. Louis, MO.

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