- Associate Professor
- Marketing and Business Law academic area
Ahreum Maeng is an associate professor of marketing at the KU School of Business.
Her research is in the area social cognition and social perception with specific emphasis on the role of adaptive psychological mechanisms, especially emotion and motivation, playing in social contexts in shaping judgment and decision-making. She examines a wide range of social phenomena from individuals’ face perceptions to social crowding to answer questions about how consumer decisions are influenced by these social contexts.
Maeng's work has published at top marketing and psychology journals including the Journal of Consumer Research, the Journal of Marketing Research, and the Journal of Experimental Social Psychology, and has been featured in a variety of media outlets including The Wall Street Journal and Science Daily. She has intensive work experience at the world's top-notch advertising agencies including TBWA and Dentsu, Young & Rubicam.
- Social Cognition
- Social Perception
- Motivation and Emotion
- Social Class
- Risk Perception