Research and faculty

Faculty member Steve Leonard lectures to a MGMT 498 class
Marketing professor Jessica Li delivers the 2019 Sutton Lecture in Capitol Federal Hall.
A faculty member helps a student seated at a computer in a computer lab

The pursuit of pre-eminent scholarship. It's one of the foundations of our strategic plan.

We encourage, support and expect the creation of scholarship that contributes to the theory and practice of business and meets the highest standards of rigor and relevance.

With aggressive research agendas, KU School of Business professors regularly publish in leading academic journals and serve as experts for journalists and organizations. The KU School of Business recognizes that academic reputation is driven by research and is a direct result of our faculty members' achievements.

Academic areas

The School of Business has five academic areas: Accounting; Analytics, Information, Operations; Finance; Management and Entrepreneurship; Marketing and Business Law.

Explore our research

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Latest Research Headlines

Tue, 09/16/2025

KU School of Business welcomes six research faculty members

Six researchers joined the University of Kansas School of Business at the start of the 2025–26 academic year.
Wed, 08/20/2025

B2B sales now require a ‘holistic’ selling approach, study finds

In a new study, Murali Mantrala, the Ned Fleming Professor of Marketing at the University of Kansas, examines how the key role of the salesperson has evolved in business-to-business sales, in response to changing buyer behavior during the purchase journey.
More research news

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Faculty in the media

Why some sales teams are actually growing alongside AI

Murali Mantrala, Ned Fleming Professor of Marketing, co-authored a Harvard Business Review article exploring why AI isn’t replacing sales teams but helping some of them thrive.
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Gamblers are dumping stocks to bet on sports, new study says

Bloomberg features research co-authored by assistant professors Kevin Pisciotta and Justin Balthrop that shows that not only does online sports betting lead to increased betting activity, it also leads to higher credit card balances, less available credit and a reduction in net investments.
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Is this football coach the best turnaround CEO in America?

Vince Barker, Edmund P. Learned Professor, spoke with The Wall Street Journal about his research on corporate turnarounds in relation to what Jim Harbaugh has done as the University of Michigan's football coach.
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Depositors blame bank failures on audit firms

Accounting Today features a study co-authored by assistant professor Matthew Beck that argues that depositors perceive bank failure as an audit failure, which reduces their assessment of auditor credibility. This leads to lower deposit growth at banks with the same auditor.
Read the full article

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Centers

The mission and scope of our centers vary from the creation and dissemination of knowledge to community outreach and student programming.

Learn about our centers

Capitol Federal Hall is pictured from the front lawn of Allen Fieldhouse.