Major in Marketing

Marketing combines both analytical capabilities and creativity, preparing you for job opportunities across a range of industries.

Program information

As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity.

Through coursework and experiential activities, we train our graduates to become proficient in identifying target segments and designing high-impact marketing campaigns that include the elements of product, price, place, and promotion.

Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.

The strategic skills you will gain as a marketing student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field.

Typical positions include:

  • Accounting Representative
  • Brand Manager
  • Internet Marketing Specialist
  • Marketing Manager
  • Market Research Specialist
  • Purchasing Agent
  • Promotions Manager
  • Product Manager
  • Research Analyst
  • Sales Representative

Recent graduate data

Median starting salary of 2022-23 marketing graduates
Percentage of 2022-23 marketing graduates employed six months after graduation