Marketing
Program information
As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity.
Through coursework and experiential activities, we train our graduates to become proficient in identifying target segments and designing high-impact marketing campaigns that include the elements of product, price, place, and promotion.
Recent graduate data
Course information
Required courses
- MKTG 443: Digital Marketing & Social Media
- MKTG 415: Marketing Research for Managers
- MKTG 435: Marketing Strategy
- +4 Advanced Business Electives
Advanced business electives (400 or higher
- MKTG 411: Introduction to Consumer Behavior
- MKTG 420: Integrated Marketing Communications
- MKTG 425: Sales Force Management
- MKTG 426: Professional Selling Skills
- MKTG 430: New Product Management
- MKTG 440: Global Marketing
- MKTG 445: Services Marketing
- MKTG 448: Managing Brands
- MKTG 453: Retailing, Distribution Channel and Supply Chains
- MKTG 455: Pricing
- MKTG 460: Practicum in Promotion and Advertising Planning
- MKTG 465: Customer Relationship Management
- MKTG 470: Marketing Analytics
- MKTG 471: Sports & Entertainment Marketing
Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.
The strategic skills you will gain as a marketing student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field.
Typical positions include:
- Accounting Representative
- Brand Manager
- Internet Marketing Specialist
- Marketing Manager
- Market Research Specialist
- Purchasing Agent
- Promotions Manager
- Product Manager
- Research Analyst
- Sales Representative
Marketing majors can focus on specific aspects of the field with the following options:
- Advertising and marketing communications
- Marketing analytics
- Product marketing and brand management
Advertising and marketing communications
This option within the marketing major is designed for students interested in creating, managing and executing the communications function at profit and nonprofit firms. Students will be exposed to traditional advertising and public relations as well as a wide variety of digital tools.
Requirements
- Required courses
- MKTG 420: Integrated Marketing Communications
- MKTG 460: Practicum in Promotion and Advertising Planning
- Four option-specific experiential points
- Optional courses
- JOUR 260: The Agency
- JOUR 320: Introduction to Strategic Communication
For more information, contact Associate Professor Jessica Li.
Marketing analytics
The marketing analytics option designed to equip students with the concepts and tools required to successfully navigate today's rapidly evolving business environment.
Requirements
- MKTG 470: Marketing Analytics
- MKTG 465: Customer Relationships Management or MKTG 455: Pricing
- Four option-specific experiential points
For more information, contact Assistant Professor Boram Lim.
Product marketing and brand management
Brands are one of the most valuable assets that a company can own. Accordingly, this option within the marketing major is designed for students interested in developing, nurturing, and growing brands.
Requirements
- MKTG 430: New Product Management or MKTG 445: Services Marketing
- MKTG 448: Managing Brands
- Four option-specific experiential points
For more information, contact Assistant Professor Jonathan Beck.
Course information
Required courses
- MKTG 443: Digital Marketing & Social Media
- MKTG 415: Marketing Research for Managers
- MKTG 435: Marketing Strategy
- +4 Advanced Business Electives
Advanced business electives (400 or higher
- MKTG 411: Introduction to Consumer Behavior
- MKTG 420: Integrated Marketing Communications
- MKTG 425: Sales Force Management
- MKTG 426: Professional Selling Skills
- MKTG 430: New Product Management
- MKTG 440: Global Marketing
- MKTG 445: Services Marketing
- MKTG 448: Managing Brands
- MKTG 453: Retailing, Distribution Channel and Supply Chains
- MKTG 455: Pricing
- MKTG 460: Practicum in Promotion and Advertising Planning
- MKTG 465: Customer Relationship Management
- MKTG 470: Marketing Analytics
- MKTG 471: Sports & Entertainment Marketing
Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.
The strategic skills you will gain as a marketing student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field.
Typical positions include:
- Accounting Representative
- Brand Manager
- Internet Marketing Specialist
- Marketing Manager
- Market Research Specialist
- Purchasing Agent
- Promotions Manager
- Product Manager
- Research Analyst
- Sales Representative
Marketing majors can focus on specific aspects of the field with the following options:
- Advertising and marketing communications
- Marketing analytics
- Product marketing and brand management
Advertising and marketing communications
This option within the marketing major is designed for students interested in creating, managing and executing the communications function at profit and nonprofit firms. Students will be exposed to traditional advertising and public relations as well as a wide variety of digital tools.
Requirements
- Required courses
- MKTG 420: Integrated Marketing Communications
- MKTG 460: Practicum in Promotion and Advertising Planning
- Four option-specific experiential points
- Optional courses
- JOUR 260: The Agency
- JOUR 320: Introduction to Strategic Communication
For more information, contact Associate Professor Jessica Li.
Marketing analytics
The marketing analytics option designed to equip students with the concepts and tools required to successfully navigate today's rapidly evolving business environment.
Requirements
- MKTG 470: Marketing Analytics
- MKTG 465: Customer Relationships Management or MKTG 455: Pricing
- Four option-specific experiential points
For more information, contact Assistant Professor Boram Lim.
Product marketing and brand management
Brands are one of the most valuable assets that a company can own. Accordingly, this option within the marketing major is designed for students interested in developing, nurturing, and growing brands.
Requirements
- MKTG 430: New Product Management or MKTG 445: Services Marketing
- MKTG 448: Managing Brands
- Four option-specific experiential points
For more information, contact Assistant Professor Jonathan Beck.