Marketing


Marketing combines both analytical capabilities and creativity, preparing you for job opportunities across a range of industries.

Program information

As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity.

Through coursework and experiential activities, we train our graduates to become proficient in identifying target segments and designing high-impact marketing campaigns that include the elements of product, price, place, and promotion.


Recent graduate data

$48K
Median starting salary of spring 2020 marketing graduates
86%
Percentage of spring 2020 marketing graduates employed six months after graduation

Course information

Required courses

  • MKTG 443: Digital Marketing & Social Media
  • MKTG 415: Marketing Research for Managers
  • MKTG 435: Marketing Strategy
  • +4 Advanced Business Electives

Advanced business electives (400 or higher

  • MKTG 411: Introduction to Consumer Behavior
  • MKTG 420: Integrated Marketing Communications
  • MKTG 425: Sales Force Management
  • MKTG 426: Professional Selling Skills
  • MKTG 430: New Product Management
  • MKTG 440: Global Marketing
  • MKTG 445: Services Marketing
  • MKTG 448: Managing Brands
  • MKTG 453: Retailing, Distribution Channel and Supply Chains
  • MKTG 455: Pricing
  • MKTG 465: Customer Relationship Management
  • MKTG 470: Marketing Analytics
  • MKTG 471: Sports & Entertainment Marketing

Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.

The strategic skills you will gain as a marketing student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field.

Typical positions include:

  • Accounting Representative
  • Brand Manager
  • Internet Marketing Specialist
  • Marketing Manager
  • Market Research Specialist
  • Purchasing Agent
  • Promotions Manager
  • Product Manager
  • Research Analyst
  • Sales Representative

Course information

Required courses

  • MKTG 443: Digital Marketing & Social Media
  • MKTG 415: Marketing Research for Managers
  • MKTG 435: Marketing Strategy
  • +4 Advanced Business Electives

Advanced business electives (400 or higher

  • MKTG 411: Introduction to Consumer Behavior
  • MKTG 420: Integrated Marketing Communications
  • MKTG 425: Sales Force Management
  • MKTG 426: Professional Selling Skills
  • MKTG 430: New Product Management
  • MKTG 440: Global Marketing
  • MKTG 445: Services Marketing
  • MKTG 448: Managing Brands
  • MKTG 453: Retailing, Distribution Channel and Supply Chains
  • MKTG 455: Pricing
  • MKTG 465: Customer Relationship Management
  • MKTG 470: Marketing Analytics
  • MKTG 471: Sports & Entertainment Marketing

Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.

The strategic skills you will gain as a marketing student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field.

Typical positions include:

  • Accounting Representative
  • Brand Manager
  • Internet Marketing Specialist
  • Marketing Manager
  • Market Research Specialist
  • Purchasing Agent
  • Promotions Manager
  • Product Manager
  • Research Analyst
  • Sales Representative