Joyce Claterbos is a lecturer in marketing and strategic management.1. What got you interested in your field, and what has been the most rewarding part of being involved in it?
I had decided to get an MBA focusing on accounting. Then I took marketing with Parker Lessig. I was converted! Marketing is a unique combination of people and numbers. You need to understand both to be a good marketer.2. What is your favorite part about being a Jayhawk?
My favorite part of being a Jayhawk is the community of fellow Hawks. I’ve... Read more
The School of Business and Frank Cabano, a doctoral student in marketing, will be recognized with 2017 Sustainability Leadership Awards. Presented by the Center for the Sustainability, the awards recognize outstanding leadership and creativity in addressing issues of ecology, efficiency and equity on the KU campus and in the broader community.According to the Center for Sustainability, the business school was selected for the Departmental Leadership Award because of its commitment to recycling and sustainability. During the move from Summerfield Hall to Capitol Federal Hall, waste reduction efforts led to the diversion... Read more
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