As students around campus sat down to take finals, a group of Business Jayhawks faced a different test — presenting to Natalie Gershon, Boulevard Brewing Co.’s vice president of marketing. For lecturer Matt Anthony’s Marketing 460 class, students spent the semester creating a marketing campaign for the company.

“This class is 100 percent practical,” said Anthony, who brings 30 years of experience as a marketing executive to his role at the School of Business. “Students enter the class as juniors and seniors with a range of prior marketing course work. MKTG 460 intends to bring students’ academic experience into full context with real brands facing unique challenges in the marketplace. Students work through the semester to research... Read more

From her time studying at KU to getting an MBA at Harvard Business School and co-founding a nonprofit, sports have played a pivotal role in Rebecca Feickert’s life.

Feickert grew up playing basketball in Goodrich, North Dakota, and was recruited to come to KU. As a first-generation college student, studying accounting appealed to her because of the clear career options it provided.

Feickert found success in the classroom as well as on the court — she was on the Athletic Director’s Honor Roll numerous times and named to the 2008-09 Academic All-Big 12 First Team. She was particularly motivated in professor... Read more