Kansas International Trade Day brought together speakers, exhibitors and programs to assist Kansas businesses with their exporting abilities on June 5 in Lawrence.

Melissa Birch, associate professor of international business and strategic management and co-director of the School of Business’ Center for Global Business Studies, served as moderator for a session featuring success stories from the 2018 Governor’s Exporter of the Year award finalists. The panel shared tips before the winner was announced that evening. Along... Read more

As students around campus sat down to take finals, a group of Business Jayhawks faced a different test — presenting to Natalie Gershon, Boulevard Brewing Co.’s vice president of marketing. For lecturer Matt Anthony’s Marketing 460 class, students spent the semester creating a marketing campaign for the company.

“This class is 100 percent practical,” said Anthony, who brings 30 years of experience as a marketing executive to his role at the School of Business. “Students enter the class as juniors and seniors with a range of prior marketing course work. MKTG 460 intends to bring students’ academic experience into full context with real brands facing unique challenges in the marketplace. Students work through the semester to research... Read more