Business school spotlight
When I really started thinking about who I was and what I cared about and what I was passionate about, it kept coming back to sports.
From her time studying at KU to getting an MBA at Harvard Business School and co-founding a nonprofit, sports have played a pivotal role in Rebecca Feickert’s life.
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Students in lecturer Ken Ward’s Honors Management and Leadership — Business Policy and Strategy (MGMT 499) course got a ticket to working with a major company thanks to a semester-long project with AMC Theatres this fall.
The project included a presentation from CFO Craig Ramsey, a visit to AMC’s Leawood, Kansas-based headquarters and an opportunity to “mystery shop” at the theater, culminating in a series of presentations on Nov. 28. Seven groups shared potential recommendations on recent AMC initiatives to a panel of the company’s leadership.
The panel included Ramsey; Frank Ybarra, AMC’s VP of communications and events; David Leonard, director of the company’s financial department; and Pamela Sandler, VP of social media... Read more
On November 16, the KU School of Business hosted a sales simulation competition intended to sharpen students’ professional selling skills.
Fourteen students competed, and all of them had the opportunity to review a case written by VMware’s senior sales executive Todd Vincent and Austin Hannifin, an account executive with EMC. The competition was sponsored by VMware, a global leader in cloud infrastructure and digital workspace technology.
The case required students to assume the role of a VMware product sales specialist and meet with a client in the healthcare industry who needed to update their aging storage and outdated infrastructure technology, mimicking a real-world sales call.... Read more
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