Marketing and Business Law research

Research information
Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.
Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.
Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.
In the media
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Recent research and news

Facial characteristics of female candidates hinder electability with some voters

New strategy for cross-border marketing relies on interdependent ecosystem

Professor receives lifetime award from American Marketing Association

Donor incentives don't always equate to more charitable giving, study finds
Area directors

Kissan Joseph

Dan Galindau
Marketing and Business Law faculty

Jonathan Beck

Liz Benditt

Amii Castle

Doug Clopton

Kelly Crane

Jennifer Kimball Harrison

Mark Haug

Kristen Helling

Gail Kelsey

Matt Kincaid

Yexin Jessica Li

Boram Lim

Ahreum Maeng

Murali K. Mantrala

Colin McRoberts

Lauren Min

Sanjay Mishra

Angela Murray

Duane W. Myer

David Ogden
Paul Parker

David Patrick

Surendra N. Singh