Marketing and Business Law research
Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.
Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.
Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.
In the media
Here’s how much it cost to prevent a single Covid infection via lockdown
Lost touch with someone? Reach out — your friend will likely appreciate it
In an intensely political year, Super Bowl ads went escapist
In 2018, social causes became integral to companies' branding.
Down to Business
Recent research and news
Costs vs. benefits of COVID-19 lockdowns revealed in new research
People underestimate the surprising impact of reaching out, study finds
Facial characteristics of female candidates hinder electability with some voters
New strategy for cross-border marketing relies on interdependent ecosystem
Marketing and Business Law faculty
Jennifer Kimball Harrison
Yexin Jessica Li
Murali K. Mantrala
Brian R. Markley
Duane W. Myer
Surendra N. Singh