Marketing and Business Law research

Professor Kissan Joseph addresses a classroom full of students.

Research information

Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.

Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.

Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.

Area directors

Degree programs

Faculty research topics

  • Business law

  • Consumer behavior

  • Integrated marketing communications

  • Marketing strategies

  • Retail pricing

  • Social influence

  • Social marketing

  • Strategic marketing

In the media

  • Close-up of a person holding a remote while sitting on a couch with another person holding popcorn


    In an intensely political year, Super Bowl ads went escapist

  • Colin Kapernick is pictured against a black background with red Nike logos


    In 2018, social causes became integral to companies' branding.

Down to Business

Delve into School of Business faculty members' research topics with this series. Associate professor Jessica Li shares her expertise in marketing and consumer behavior in this video.

Recent research and news

Aerial shot of the KU Campus showing the Memorial Campanile and Marvin Grove at sunset

Professor recognized with American Marketing Association award

Murali K. Mantrala, Ned Fleming Professor of Marketing, received the 2020 Don McBane Special Recognition Award from the AMA’s Selling and Sales Management Special Interest Group.
Depiction of a hand holding money sticking out of an open mailbox

Donor incentives don't always equate to more charitable giving, study finds

People are accustomed to getting cash in the mail from an aunt or grandparent. But what about from complete strangers? That’s now one of the most common ploys used by charitable organizations. A new study looks at whether this strategy proves effective.
Depiction of a man wearing a suit and tinfoil hat working on a laptop while sitting on a stool in the middle of the desert

Spread of 'pseudolaw' scammers and victims thwarts court system

We’ve entered the golden age of legal nonsense. “It’s a problem partly because of a lack of knowledge, but partly just a feeling people have that the courts won’t help them. And they’re looking for anything to fix that,” said lecturer Colin McRoberts.
Associate professor Jessica Li speaks at the 2019 Sutton Lecture at Capitol Federal Hall

Researcher discusses hidden costs of organizational dishonesty in Sutton Lecture

Associate professor Jessica Li delivered the 2019 Walter S. Sutton Lecture to share her research about why business leaders should consider internal consequences of dishonesty rather than the fear of public discovery.

Area directors

Kissan Joseph
Area Director, Marketing and Business Law, Crown/Sherr Professor
Dan Galindau
Assistant Area Director, Marketing and Business Law, Professor of the Practice

Marketing and Business Law faculty

Liz Benditt
Amii Castle
Doug Clopton
Kelly Crane
Jennifer Kimball Harrison
Director of Business Leadership Program, Director of Jack Dicus Business Honors Program, Assistant Teaching Professor
Mark Haug
Assistant Teaching Professor
Kristen Helling
Director, Certificate in Professional Selling, Lecturer
Gail Kelsey
Matt Kincaid
Yexin Jessica Li
Associate Professor, Jack and Shirley Howard Mid-Career Professor, Dean's/Frank S. Pinet Fellow
Boram Lim
Assistant Professor
Ahreum Maeng
Associate Professor
Murali K. Mantrala
Ned N. Fleming Professor
Colin McRoberts
Assistant Teaching Professor
Lauren Min
Assistant Professor
Sanjay Mishra
Duane Myer
Assistant Teaching Professor
David Ogden
Surendra Singh
AT&T Foundation Professor