Marketing and Business Law research

Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.

Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.

Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.

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Area directors

Degree programs

Faculty research topics

Business law
Consumer behavior
Integrated marketing communications
Marketing strategies
Retail pricing
Social influence
Social marketing
Strategic marketing

In the media

Vox
In an intensely political year, Super Bowl ads went escapist
Full story

Vox
In 2018, social causes became integral to companies' branding.
Full story

Down to Business

Delve into School of Business faculty members' research topics with this series. Associate professor Jessica Li shares her expertise in marketing and consumer behavior in this video.

Recent research and news

Professor receives lifetime award from American Marketing Association

Murali K. Mantrala, Ned Fleming Professor, has received a 2021 Lifetime Achievement Award from the Retailing and Pricing Special Interest Group of the American Marketing Association (AMA).

Donor incentives don't always equate to more charitable giving, study finds

People are accustomed to getting cash in the mail from an aunt or grandparent. But what about from complete strangers? That’s now one of the most common ploys used by charitable organizations. A new study looks at whether this strategy proves effective.

Spread of 'pseudolaw' scammers and victims thwarts court system

We’ve entered the golden age of legal nonsense. “It’s a problem partly because of a lack of knowledge, but partly just a feeling people have that the courts won’t help them. And they’re looking for anything to fix that,” said lecturer Colin McRoberts.

Researcher discusses hidden costs of organizational dishonesty in Sutton Lecture

Associate professor Jessica Li delivered the 2019 Walter S. Sutton Lecture to share her research about why business leaders should consider internal consequences of dishonesty rather than the fear of public discovery.