Marketing and Business Law research

Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.

Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.

Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.

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Area directors

Degree programs

Faculty research topics

Business law
Consumer behavior
Integrated marketing communications
Marketing strategies
Retail pricing
Social influence
Social marketing
Strategic marketing

In the media

The Conversation
Lost touch with someone? Reach out — your friend will likely appreciate it
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Vox
In an intensely political year, Super Bowl ads went escapist
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Vox
In 2018, social causes became integral to companies' branding.
Full article

Down to Business

Delve into School of Business faculty members' research topics with this series. Associate professor Jessica Li shares her expertise in marketing and consumer behavior in this video.

Recent research and news

People underestimate the surprising impact of reaching out, study finds

Have you fallen out of touch with some friends and acquaintances since the pandemic started? Research co-written by assistant professor of marketing Lauren Min suggests you should go ahead and reach out — your social circle will appreciate it.

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Facial characteristics of female candidates hinder electability with some voters

Ahreum Maeng, KU associate professor of marketing is co-author of “The Face of Political Beliefs: Why Gender Matters for Electability,” forthcoming in the Journal of the Association for Consumer Research.

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New strategy for cross-border marketing relies on interdependent ecosystem

The COVID-19 pandemic, coupled with supply chain obstacles, has made the international marketplace even trickier for businesses to navigate. But Murali Mantrala, Ned Fleming Professor of Marketing, advocates that companies consider a new approach.

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Professor receives lifetime award from American Marketing Association

Murali K. Mantrala, Ned Fleming Professor, has received a 2021 Lifetime Achievement Award from the Retailing and Pricing Special Interest Group of the American Marketing Association (AMA).

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