Marketing and Business Law research

Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.

Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.

Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.

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Degree programs

Faculty research topics

Business law
Consumer behavior
Integrated marketing communications
Marketing strategies
Retail pricing
Social influence
Social marketing
Strategic marketing

In the media

Harvard Business Review
Why some sales teams are actually growing alongside AI
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HuffPost
This sweet TikTok trend is actually helping people deepen their friendships
Full article

KCUR's Up To Date
KU expert says more Americans are voting with their dollars
Listen to the episode
Forbes
Here’s how much it cost to prevent a single Covid infection via lockdown
Full article

Recent Marketing and Business Law research & news

A businessman wearing a Superman cape stands on a pile of rocks overlooking a city.

Superman’s bygone battle with hate group provides strategy for thwarting modern conspiracy theories

In a new book chapter, Colin McRoberts, associate teaching professor of business at the University of Kansas, traces the story of Superman’s battle with the Ku Klux Klan in a 1946 radio serial and suggests it may provide strategies for thwarting the damage done by conspiracy theories.

Five matchsticks progressively burn in succession.

Strong incentives may lead to even more employee burnout, research finds

In a new article, Rob Waiser, an assistant professor of marketing at the University of Kansas, examines how firms should account for effects like fatigue and burnout when designing incentive compensation for their employees.

Aerial view of KU's Lawrence campus showing the Campanile and Fraser Hall with fall foliage against a blue sky

KU professor’s lifetime contributions to academic sales research earn American Marketing Association recognition

Murali K. Mantrala, Ned Fleming Professor of Marketing, has been named the 2026 recipient of the Lifetime Achievement Award from the AMA's Selling and Sales Management Special Interest Group.

Two teams of corporate business executives shake hands while an enlarged handshake is superimposed in front of them.

B2B sales now require a ‘holistic’ selling approach, study finds

In a new study, Murali Mantrala, the Ned Fleming Professor of Marketing at the University of Kansas, examines how the key role of the salesperson has evolved in business-to-business sales, in response to changing buyer behavior during the purchase journey.

More marketing, business law research