Marketing and Business Law research


Professor Kissan Joseph addresses a classroom full of students.

Research information

Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.

Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.

Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.

Area directors

Degree programs

Faculty research topics

  • Business law

  • Consumer behavior

  • Integrated marketing communications

  • Marketing strategies

  • Retail pricing

  • Social influence

  • Social marketing

  • Strategic marketing

In the media

  • Illustration of two cellphones with pointed hands coming out of the screen pointed at each other

    The Conversation

    Lost touch with someone? Reach out — your friend will likely appreciate it

  • Close-up of a person holding a remote while sitting on a couch with another person holding popcorn

    Vox

    In an intensely political year, Super Bowl ads went escapist

  • Colin Kapernick is pictured against a black background with red Nike logos

    Vox

    In 2018, social causes became integral to companies' branding.


Down to Business

Delve into School of Business faculty members' research topics with this series. Associate professor Jessica Li shares her expertise in marketing and consumer behavior in this video.

Recent research and news

Illustration of two cellphones with hands coming out of the screen pointed at each other

People underestimate the surprising impact of reaching out, study finds

Have you fallen out of touch with some friends and acquaintances since the pandemic started? Research co-written by assistant professor of marketing Lauren Min suggests you should go ahead and reach out — your social circle will appreciate it.
Image showing a group of people raising small American flags

Facial characteristics of female candidates hinder electability with some voters

Ahreum Maeng, KU associate professor of marketing is co-author of “The Face of Political Beliefs: Why Gender Matters for Electability,” forthcoming in the Journal of the Association for Consumer Research.
View of Capitol Federal Hall's south-facing exterior

New strategy for cross-border marketing relies on interdependent ecosystem

The COVID-19 pandemic, coupled with supply chain obstacles, has made the international marketplace even trickier for businesses to navigate. But Murali Mantrala, Ned Fleming Professor of Marketing, advocates that companies consider a new approach.
Aerial shot of the KU Campus showing the Memorial Campanile and Marvin Grove at sunset

Professor receives lifetime award from American Marketing Association

Murali K. Mantrala, Ned Fleming Professor, has received a 2021 Lifetime Achievement Award from the Retailing and Pricing Special Interest Group of the American Marketing Association (AMA).

Area directors

Kissan Joseph
Kissan Joseph
Area Director, Marketing and Business Law, Crown/Sherr Professor
Dan Galindau
Dan Galindau
Assistant Area Director, Marketing and Business Law, Professor of the Practice

Marketing and Business Law faculty

Jonathan Beck
Jonathan Beck
Assistant Professor
Liz Benditt
Liz Benditt
Lecturer
Amii Castle
Amii Castle
Professor of the Practice
Jayhawk logo against a KU blue background
Luxi Chai
Lecturer
Kelly Crane
Kelly Crane
Lecturer
Jennifer Kimball Harrison
Jennifer Kimball Harrison
Director of Business Leadership Program, Director of Jack Dicus Business Honors Program, Assistant Teaching Professor
Mark Haug
Mark Haug
Assistant Teaching Professor
Kristen Helling
Kristen Helling
Director, Certificate in Professional Selling, Lecturer
Gail Kelsey
Gail Kelsey
Lecturer
Yexin Jessica Li
Yexin Jessica Li
Associate Professor, Jack and Shirley Howard Mid-Career Professor, Dean's/Frank S. Pinet Fellow
Ahreum Maeng
Ahreum Maeng
Associate Professor
Murali K. Mantrala
Murali K. Mantrala
Ned N. Fleming Professor
Colin McRoberts
Colin McRoberts
Assistant Teaching Professor
Lauren Min
Lauren Min
Assistant Professor
Duane Myer
Duane W. Myer
Assistant Teaching Professor
Sajeev Nair
Sajeev Nair
Assistant Professor
Paul Parker
Paul Parker
Assistant Professor
Surendra Singh
Surendra N. Singh
AT&T Foundation Professor