Marketing and Business Law research

Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.

Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.

Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.

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Faculty research topics

Business law
Consumer behavior
Integrated marketing communications
Marketing strategies
Retail pricing
Social influence
Social marketing
Strategic marketing

In the media

HuffPost
This sweet TikTok trend is actually helping people deepen their friendships
Full article
KCUR's Up To Date
KU expert says more Americans are voting with their dollars
Listen to the episode

Forbes
Here’s how much it cost to prevent a single Covid infection via lockdown
Full article
Vox
In an intensely political year, Super Bowl ads went escapist
Full article

Recent Marketing and Business Law research & news

KU Business faculty experts discuss: Artificial intelligence and digital marketing

Generative AI programs like ChatGPT have already become widely used in schools and the business world, but how much do users know about the machines they are putting information into every day? While there are cautions to take when using AI both for work and play, businesses and students can...

Woman holding camera recording fashion show with model on runway

Crowdsourcing proves more accurate than retail-buying experts at predicting fashion demand

In a new paper, Murali Mantrala, the Ned Fleming Professor of Marketing at the University of Kansas, finds that crowdsourced forecasts from ordinary customers are more accurate than those of expert fashion buyers. The research also determines an ideal crowd size and composition for predicting demand for fashion items in retail buying decisions.

A photo of the outside of a Dunkin' sotre with people sitting at a round picnic table.

KU Business faculty experts discuss: Branding

Jessica Li, marketing professor, provides insights on branding and identity

A woman wearing a medical mask puts a sign in a window front with the text "sorry we're closed due to COVID-19"

Costs vs. benefits of COVID-19 lockdowns and mask mandates revealed in new research

LAWRENCE — Beginning in 2020, most state governors ordered lockdowns and mask mandates to combat the COVID-19 pandemic. But a new study examines how the value of these actions also came with costs. ...

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