Marketing and Business Law research

Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.

Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.

Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.

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Area directors

Degree programs

Faculty research topics

Business law
Consumer behavior
Integrated marketing communications
Marketing strategies
Retail pricing
Social influence
Social marketing
Strategic marketing

In the media

Forbes
Here’s how much it cost to prevent a single Covid infection via lockdown
Full article
The Conversation
Lost touch with someone? Reach out — your friend will likely appreciate it
Full article

Vox
In an intensely political year, Super Bowl ads went escapist
Full article

Recent research and news

Crowdsourcing proves more accurate than retail-buying experts at predicting fashion demand

KU Business research has found that crowdsourced forecasts from ordinary customers are more accurate than those of expert fashion buyers. The research also determines an ideal crowd size and composition for predicting demand for fashion items in retail buying decisions.

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Costs vs. benefits of COVID-19 lockdowns revealed in new research

Beginning in 2020, most state governors ordered lockdowns and mask mandates to combat the COVID-19 pandemic. But a study from Sajeev Nair, assistant professor of marketing, examines how the value of these actions also came with costs.

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People underestimate the surprising impact of reaching out, study finds

Have you fallen out of touch with some friends and acquaintances since the pandemic started? Research co-written by assistant professor of marketing Lauren Min suggests you should go ahead and reach out — your social circle will appreciate it.

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Facial characteristics of female candidates hinder electability with some voters

Ahreum Maeng, KU associate professor of marketing is co-author of “The Face of Political Beliefs: Why Gender Matters for Electability,” forthcoming in the Journal of the Association for Consumer Research.

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