Marketing and Business Law research
![Professor Kissan Joseph addresses a classroom full of students.](/sites/business/files/styles/16_9_placeholder_/public/images/Research%20and%20faculty/Kissan_WSW.jpg?h=e7ff3562&itok=pD--7NhB)
Research information
Faculty in the Marketing and Business Law academic area include a roster ranging from industry professionals with experience analyzing consumers, building brands or practicing law, to tenure-track faculty who contribute to the creation of knowledge in their respective fields. Not only are they frequently cited in leading academic journals; they provide commentary about current events and trends in media.
Many of our marketing faculty are interdisciplinary in their research, using consumer behavior, psychology and social cognition to better understand marketing strategies and their effects. The knowledge they create and bring to the classroom prepares our students for both research and creative work in this fast-paced, dynamic field.
Our business law faculty introduce students to the basic principles of law that apply to business transactions and equip students with concepts related to dispute resolution and negotiation in business mediation.
In the media
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Recent research and news
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Area directors
![Kissan Joseph](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Joseph-Kissan_01-web.jpg?h=3d195359&itok=OTzeX4Jc)
Kissan Joseph
![Dan Galindau](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/galindau-dan.jpg?h=acd2f569&itok=EhiJCkxF)
Dan Galindau
Marketing and Business Law faculty
![Jonathan Beck](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Beck-Jonathan-web.jpg?h=acffe559&itok=J7Udm1jv)
Jonathan Beck
![Liz Benditt](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Benditt_Liz.jpg?h=8e076e97&itok=oYAXPWLT)
Liz Benditt
![Amii Castle](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Castle-Amii.jpg?h=85203e63&itok=GoIhw4Yf)
Amii Castle
![Luxi Chai](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Chai-Luxi_crop.jpg?h=27003b50&itok=zUmm9tIm)
Luxi Chai
![Kelly Crane](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Crane-Kelly_03-web.jpg?h=df2bc9d5&itok=_8Lc1w8O)
Kelly Crane
![Dan Galindau](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/galindau-dan.jpg?h=acd2f569&itok=EhiJCkxF)
Dan Galindau
![Jennifer Kimball Harrison](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Harrison-Jen_03-web.jpg?h=aabff9d7&itok=dH0xQdw1)
Jennifer Kimball Harrison
![Kristen Helling](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Kristen-KU-WM-7_web.jpg?h=1cc8f922&itok=K456FCs9)
Kristen Helling
![Tyler Hirlinger](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/HirlingerTyler-web.jpg?h=0c3526a3&itok=JqDjXMSE)
Tyler Hirlinger
![Gail Kelsey](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Kelsey-Gail.jpg?h=40f7bd0d&itok=2kpA6IOI)
Gail Kelsey
![Matt Kincaid](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Kincaid-Matthew.jpg?h=22c8b2bf&itok=4GSM1UoE)
Matt Kincaid
![Yexin Jessica Li](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Li-Jessica_02-web.jpg?h=04845c32&itok=vNtV6AmU)
Yexin Jessica Li
![Ahreum Maeng](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Maeng-Ahrenm.jpg?h=f373b9a5&itok=E895T_0s)
Ahreum Maeng
![Murali K. Mantrala](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Mantrala-Murali.png?h=315d07ef&itok=J5RQ1w54)
Murali K. Mantrala
![Jayhawk profile photo placeholder](/sites/business/files/styles/portrait_col_lg_3/public/images/person-profile/person-profile-placeholder.jpg?h=95f202b0&itok=u4x4ruiE)
Brian R. Markley
![Colin McRoberts](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/mcroberts-colin.jpg?h=f0eefa8b&itok=qEKv9ypy)
Colin McRoberts
![Lauren Min](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Min-Lauren-22.png?h=69b1607f&itok=6rrCncvv)
Lauren Min
![Sanjay Mishra](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/mishra-sanjay.jpg?h=79fd9988&itok=ZepY14-S)
Sanjay Mishra
![Duane Myer](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Myer-Duane.jpg?h=1a1b29f2&itok=9Ml4nk-a)
Duane W. Myer
![Sajeev Nair](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Nair-Sajeev_web.jpg?h=3c85c736&itok=8z1YIGov)
Sajeev Nair
![Paul Parker](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Parker-Paul_02-web.jpg?h=be0ea332&itok=YBvdnhMO)
Paul Parker
![James Reeder, III](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Reeder-James-web.jpg?h=0a0675e4&itok=YQeBD4rv)
James C. Reeder III
![Surendra Singh](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Singh-Surendra.jpeg?h=aeea3059&itok=kKXeUgv6)
Surendra N. Singh
![Rob Waiser](/sites/business/files/styles/portrait_col_lg_3/public/images/Directory/Waiser-Rob_web.jpg?h=c2bd1d93&itok=zScyqDDw)
Rob Waiser