Minor in Marketing

Program information

Marketing topics are of interest to virtually all companies. The minor in marketing will enable KU Business students to study the foundations of this career field and broaden their knowledge in a variety of marketing areas.

By completing a minor in marketing, business students will gain vital knowledge and skills in areas of marketing that employers from all industries seek, including basic market and customer base research methodology, marketing analytics and marketing using the tools of social media.

This minor is only open to students in the B.S.B. degree program pursuing a business major other than marketing.