Minor in marketing


Program information

Marketing topics are of interest to virtually all companies. The minor in marketing will enable business students to study the foundations of this career field and broaden their knowledge in a variety of marketing areas.

Required courses

  • MKTG 415: Marketing Research for Managers
  • MKTG 443: Digital Marketing and Social Media

Electives

Choose three from the following options:

  • MKTG 400 : Special Topics in Marketing
  • MKTG 411: Introduction to Consumer Behavior
  • MKTG 420: Integrated Marketing Communications
  • MKTG 425: Sales Force Management
  • MKTG 426: Professional Selling Skills
  • MKTG 427:¬†Advanced Selling Skills
  • MKTG 428: Sales Analytics
  • MKTG 430: New Product Management
  • MKTG 435: Marketing Strategy
  • MKTG 440: Global Marketing
  • MKTG 445: Services Marketing
  • MKTG 448: Managing Brands
  • MKTG 453: Retailing, Distribution Channel and Supply Chains
  • MKTG 455: Pricing
  • MKTG 465: Customer Relationship Management
  • MKTG 470: Marketing Analytics
  • MKTG 471: Sports and Entertainment Marketing

By completing a minor in marketing, business students will gain vital knowledge and skills in areas of marketing that employers from all industries are looking for, including basic market and customer base research methodology, marketing analytics and marketing using the tools of social media.

Employers look first at the major, but minors can open additional career paths.

Required courses

  • MKTG 415: Marketing Research for Managers
  • MKTG 443: Digital Marketing and Social Media

Electives

Choose three from the following options:

  • MKTG 400 : Special Topics in Marketing
  • MKTG 411: Introduction to Consumer Behavior
  • MKTG 420: Integrated Marketing Communications
  • MKTG 425: Sales Force Management
  • MKTG 426: Professional Selling Skills
  • MKTG 427:¬†Advanced Selling Skills
  • MKTG 428: Sales Analytics
  • MKTG 430: New Product Management
  • MKTG 435: Marketing Strategy
  • MKTG 440: Global Marketing
  • MKTG 445: Services Marketing
  • MKTG 448: Managing Brands
  • MKTG 453: Retailing, Distribution Channel and Supply Chains
  • MKTG 455: Pricing
  • MKTG 465: Customer Relationship Management
  • MKTG 470: Marketing Analytics
  • MKTG 471: Sports and Entertainment Marketing

By completing a minor in marketing, business students will gain vital knowledge and skills in areas of marketing that employers from all industries are looking for, including basic market and customer base research methodology, marketing analytics and marketing using the tools of social media.

Employers look first at the major, but minors can open additional career paths.

Credit hour requirements

  • Coursework consists of 2 required courses and 3 electives for a total of 15 credit hours.

Resources