Minor in professional selling
Program information
The minor in professional selling is designed to help students develop their sales skills and prepare for careers in the rapidly evolving sales industry. Cold-calling and transactional selling are largely being replaced by solution-selling and problem-solving. Today’s salesperson is a consultant, well-versed in both hard, analytical skills and soft, relationship skills.
This program will enable students to help consumers and businesses define their needs, understand and evaluate buying options, facilitate effective purchase decisions, and forge enduring relationships.
Required courses
- MKTG 310: Introduction to Marketing
- MKTG 425: Sales Force Management
- MKTG 426: Professional Selling Skills
- MKTG 427: Advanced Selling Skills
- MKTG 428: Sales Analytics (offered only during the fall semester)
Electives
Choose one from the following options:
- MKTG 411: Introduction to Consumer Behavior
- MKTG 453: Retailing, Distribution Channel and Supply Chains
- MKTG 465: Customer Relationship Management
- ENTR 410: Introduction to Entrepreneurship
- BLAW 525: Negotiation and Dispute Settlement
A minor in professional selling will expose you to the context, skill sets and experiences associated with a career in sales. Sales graduates are prepared for their roles through the highly specialized education and cutting-edge opportunities provided within the certificate. This ensures a high probability of success in sales.
More importantly, recruiters greatly value the training and self-selection exhibited by graduates of sales programs. In fact, according to a survey of sales managers, sales program graduates ramp up 50 percent faster than their non-sales educated peers. They also experience 30 percent lower turnover.
Required courses
- MKTG 310: Introduction to Marketing
- MKTG 425: Sales Force Management
- MKTG 426: Professional Selling Skills
- MKTG 427: Advanced Selling Skills
- MKTG 428: Sales Analytics (offered only during the fall semester)
Electives
Choose one from the following options:
- MKTG 411: Introduction to Consumer Behavior
- MKTG 453: Retailing, Distribution Channel and Supply Chains
- MKTG 465: Customer Relationship Management
- ENTR 410: Introduction to Entrepreneurship
- BLAW 525: Negotiation and Dispute Settlement
A minor in professional selling will expose you to the context, skill sets and experiences associated with a career in sales. Sales graduates are prepared for their roles through the highly specialized education and cutting-edge opportunities provided within the certificate. This ensures a high probability of success in sales.
More importantly, recruiters greatly value the training and self-selection exhibited by graduates of sales programs. In fact, according to a survey of sales managers, sales program graduates ramp up 50 percent faster than their non-sales educated peers. They also experience 30 percent lower turnover.