James C. Reeder, III

James Reeder, III
  • Assistant Professor
  • Marketing and Business Law academic area


James C. Reeder, III is an assistant professor of marketing at the KU School of Business. His research focus is on better understanding the effects of various sales promotions and personal selling interventions on business-to-consumer and business-to-business transactions. To answer questions in these areas, Reeder employs advanced techniques in causal inference and machine learning. Thus far, his work has been published in Marketing Science and Management Science.

Prior to joining the KU School of Business, Reeder was a part of Daniels School of Business, Purdue University, and received his doctoral degree from the Simon School of Business, University of Rochester.


Ph.D. in Business Administration (Marketing), University of Rochester, 2014
M.S. in Applied Economics and Statistics, University of Rochester, 2007
MBA in Concentration in Marketing and Strategy, University of Rochester, 2007
B.A. in Management, Hood College, 2003
Departmental Honors
A.A. in Business Administration, Frederick Community College, 2001


Research interests:

  • Sales Promotions
  • Sales Force Management
  • Digital Promotions
  • Causal Inference
  • Structural Modeling
  • Machine Learning
  • Generative AI