Jonathan Beck

Professor Jonathan Beck’s research focuses on consumer-based marketing strategy, specifically in digital and services marketing. He uses theories from psychology to examine how marketing efforts influence consumer and employee outcomes, typically using a mixed-methods approach. His research aims to understand consumer decision-making in online environments, promote ethical business practices, and explore how managers can provide a better work environment for their frontline employees.

Professor Beck’s research has appeared in Journal of Marketing, Journal of the Academy of Marketing Science (JAMS), Journal of Service Research, and Journal of Services Marketing. He currently teaches at the Ph.D., MBA, and undergraduate levels, including courses on branding (MBA), pricing and marketing research (undergraduate), and research methods (Ph.D.).