Yexin Jessica Li

Yexin Jessica Li
  • Dean's/Frank S. Pinet Professor
  • Marketing and Business Law academic area

Contact Info

Capitol Federal Hall, Room 3126
Lawrence

Personal Links

Education —

Ph.D., Arizona State University
B.S., Cornell University

Research —

Research interests:

  • Goals and Motivation
  • Social Cognition
  • Number Perception
  • Evolutionary Psychology
  • Consumer Decision-Making

Teaching —

Teaching interests:

  • Consumer Behavior
  • Promotional Strategy
  • Integrated Marketing Communications

Selected Publications —

Li, Y., Jain, S., Jain, S. (2022). Sustaining Livelihoods or Saving Lives? Economic System Justification in the Time of COVID-19. Journal of Business Ethics. https://doi.org/10.1007/s10551-022-05091-4.
Li, J. (2019). Parenting Motivation and Consumer Decision-Making. The Journal of Consumer Research - Issue 5 | Volume 45. https://doi.org/10.1093/JCR/UCY038.
Li, J. (2017). Effects of Employees’ Positive Affective Displays on Customer Loyalty Intentions: An Emotions-as-Social-Information Perspective. The Academy of Management Journal - Issue 1 | Volume 60. https://doi.org/10.5465/AMJ.2014.0367.