Yexin Jessica Li

- Dean's/Frank S. Pinet Professor
- Marketing and Business Law academic area
Contact Info
Capitol Federal Hall, Room 3126
Lawrence
Lawrence
Personal Links
Education —
Ph.D., Arizona State University
B.S., Cornell University
Research —
Research interests:
- Goals and Motivation
- Social Cognition
- Number Perception
- Evolutionary Psychology
- Consumer Decision-Making
Teaching —
Teaching interests:
- Consumer Behavior
- Promotional Strategy
- Integrated Marketing Communications
Selected Publications —
Li, Y., Jain, S., Jain, S. (2022). Sustaining Livelihoods or Saving Lives? Economic System Justification in the Time of COVID-19. Journal of Business Ethics. https://doi.org/10.1007/s10551-022-05091-4.
Li, J. (2019). Parenting Motivation and Consumer Decision-Making. The Journal of Consumer Research - Issue 5 | Volume 45. https://doi.org/10.1093/JCR/UCY038.
Li, J. (2017). Effects of Employees’ Positive Affective Displays on Customer Loyalty Intentions: An Emotions-as-Social-Information Perspective. The Academy of Management Journal - Issue 1 | Volume 60. https://doi.org/10.5465/AMJ.2014.0367.