Yexin Jessica Li

Yexin Jessica Li
  • Dean's/Frank S. Pinet Professor
  • Marketing and Business Law academic area

Contact Info

Capitol Federal Hall, Room 3126
Lawrence

Personal Links

Education —

Ph.D., Arizona State University
B.S., Cornell University

Research —

Research interests:

  • Goals and Motivation
  • Social Cognition
  • Number Perception
  • Evolutionary Psychology
  • Consumer Decision-Making

Teaching —

Teaching interests:

  • Consumer Behavior
  • Promotional Strategy
  • Integrated Marketing Communications

Selected Publications —

Li, J., Jain, S., Jain, S. (2022). Sustaining Livelihoods or Saving Lives? Economic System Justification in the Time of COVID-19. Journal of Business Ethics. https://doi.org/10.1007/s10551-022-05091-4.
Yin, B., Li, J., Singh, S. (2020). Coins Are Cold and Cards Are Caring: The Effect of Pregiving Incentives on Charity Perceptions, Relationship Norms, and Donation Behavior. Journal of Marketing - Issue 6 | Volume 84. https://doi.org/10.1177/0022242920931451.
Choi, J., Li, J., Samper, A. (2019). The Influence of Health Motivation and Calorie Ending on Preferences for Indulgent Foods. The Journal of Consumer Research - Issue 3 | Volume 46. https://doi.org/10.1093/JCR/UCZ002.
Cialdini, R., Li, Y., Samper, A., Wellman, E., Li, J. (2019). How Bad Apples Promote Bad Barrels: Unethical Leader Behavior and the Selective Attrition Effect. Journal of Business Ethics.
Li, J., Haws, K., Griskevicius, V. (2019). Parenting Motivation and Consumer Decision-Making. The Journal of Consumer Research - Issue 5 | Volume 45. https://doi.org/10.1093/JCR/UCY038.
Wang, Z., Singh, S., Li, J., Mishra, S., Ambrose, M., Biernat, M. (2017). Effects of Employees’ Positive Affective Displays on Customer Loyalty Intentions: An Emotions-as-Social-Information Perspective. The Academy of Management Journal - Issue 1 | Volume 60. https://doi.org/10.5465/AMJ.2014.0367.
Wang, Z., Singh, S., Li, Y., Mishra, S., Ambrose, M., Biernat, M. (2017). Effects of Employees’ Positive Affective Displays on Customer Loyalty Intentions and Service Evaluations: An Emotions-as-Social-Information Perspective. Academy of Management Journal - Issue 1 | Volume 60.
Wang, Z., Mao, H., Li, J., Liu, F. (2016). Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence. The Journal of Consumer Research. https://doi.org/10.1093/JCR/UCW062.
Choi, J., Li, J., Rangan, P., Chatterjee, P., Singh, S. (2014). The odd-ending price justification effect: the influence of price-endings on hedonic and utilitarian consumption. Journal of the Academy of Marketing Science - Issue 5 | Volume 42. https://doi.org/10.1007/S11747-014-0369-6.
Lee, K., Choi, J., Li, J. (2014). Regulatory focus as a predictor of attitudes toward partitioned and combined pricing. Journal of Consumer Psychology - Issue 3 | Volume 24. https://doi.org/10.1016/J.JCPS.2014.01.001.
White, A., Li, J., Griskevicius, V., Neuberg, S., Kenrick, D. (2013). Putting All Your Eggs in One Basket: Life-History Strategies, Bet Hedging, and Diversification. Psychological Science - Issue 5 | Volume 24. https://doi.org/10.1177/0956797612461919.
Li, J., Kenrick, D., Griskevicius, V., Neuberg, S. (2012). Economic decision biases and fundamental motivations: How mating and self-protection alter loss aversion. Journal of Personality and Social Psychology - Issue 3 | Volume 102. https://doi.org/10.1037/a0025844.
White, A., Kenrick, D., Li, J., Mortensen, C., Neuberg, S., Cohen, A. (2012). When nasty breeds nice: Threats of violence amplify agreeableness at national, individual, and situational levels. Journal of Personality and Social Psychology - Issue 4 | Volume 103. https://doi.org/10.1037/a0029140.
Choi, J., Li, Y., Al., E., Li, J. Opposites Attract: Impact of Background Color on Effectiveness of Emotional Charity Appeals. International Journal of Research in Marketing.