What can I do with a major in business analytics?

Business analytics professionals analyze data and use findings to guide organizational decision-making. Demand for analytics skills is high in health care, finance, public administration, mobile services, marketing, manufacturing, consulting and services industries. 


Business analytics professionals typically hold positions such as:

  • Applied business analysts
  • Data architects
  • Data visualization experts
  • Big data analysts
  • Data change agents


Students entering the business analytics field need a foundation in four areas:

  • Math, statistics and machine learning
  • Database and programming
  • Communication and visualization
  • Understanding of business operations and problem-solving

Read about the business analytics major at the School of Business.

View salary data for recent KU business analytics graduates.

Tips for business analytics students

  • Attend the business analytics major specific events and the Career Fairs each September to talk with hiring organizations and industry representatives. 

  • Join the Analytics and IS Club or other student organizations that will facilitate career exploration.

  • Develop strong analytical, problem-solving and interpersonal communication skills.

Top recruiters of KU BSAN students

  • Accenture

  • BDO

  • Cerner

  • Grant Thornton

  • Netsmart

  • PwC

  • RSM

  • Tradebot

Typical positions

  • Business intelligence analyst

  • Clinical data analyst

  • Computer systems analyst

  • Marketing analyst

  • Data analyst

  • Database architect

  • Geographic information systems (GIS) technologist

  • Business system analyst

  • Data scientist

  • Quantitative analyst

  • Statistical analyst

  • Supply chain manager