Kissan Joseph

Area Director - Marketing and Business Law, Professor and Stockton Fellow
Primary office:
Capitol Federal Hall
Room 2182
University of Kansas


Academic Area


Current Activities

Work in Progress:

  • CMO Compensation
  • Sales Force Compensation
  • Pricing


  • Ph.D. in Marketing (major field) and Econometrics (supporting field), Krannert Graduate School of Management at Purdue University (1992)
  • M.S. in Physics, Indian Institute of Technology, New Delhi (1985)

Teaching Interests

  • Marketing
  • Digital Marketing
  • Sales Force Management
  • Pricing

Research Interests

  • Pricing
  • Compensation Design
  • Marketing-Finance Interface

Selected Publications

Bansal, N. Joseph, K. Ma, M. & Wintoki, M. B. (2017). Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance. Management Science, 63(6), 1993-2015.

Zhang, Z. Kissan, J. & Subramaniam, R. (2015). Probabilistic Selling Under Quality-Differentiation. Management Science, 61(8), 1938-1958.

Joseph, K. & Wintoki, M. B. (2013). Advertising Investments, Information Asymmetry, and Insider Gains . Journal of Empirical Finance, 22(June), 1-15.

Ivanov, V. Joseph, K. & Wintoki, M. B. (2013). Disentangling the Market Value of Customer Satisfaction: Evidence from Market-Reaction to the Unanticipated Component of ACSI Announcements. International Journal of Research in Marketing, 30(2), 168-178.

Joseph, K. Wintoki, M. B., & Zhang, Z. (2011). Forecasting Abnormal Stock Returns and Trading Volume Using Investor Sentiment: Evidence from Online Search. International Journal of Forecasting, 27(4), 1116-1127.

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