Kissan Joseph
Room 2182
Academic Area
Marketing
Current Activities
Work in Progress:
- CMO Compensation
- Sales Force Compensation
- Pricing
Education
- Ph.D. in Marketing (major field) and Econometrics (supporting field), Krannert Graduate School of Management at Purdue University (1992)
- M.S. in Physics, Indian Institute of Technology, New Delhi (1985)
Teaching Interests
- Marketing
- Digital Marketing
- Sales Force Management
- Pricing
Research Interests
- Pricing
- Compensation Design
- Marketing-Finance Interface
Selected Publications
Bansal, N. Joseph, K. Ma, M. & Wintoki, M. B. (2017). Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance. Management Science, 63(6), 1993-2015.
Zhang, Z. Kissan, J. & Subramaniam, R. (2015). Probabilistic Selling Under Quality-Differentiation. Management Science, 61(8), 1938-1958.
Joseph, K. & Wintoki, M. B. (2013). Advertising Investments, Information Asymmetry, and Insider Gains . Journal of Empirical Finance, 22(June), 1-15.
Ivanov, V. Joseph, K. & Wintoki, M. B. (2013). Disentangling the Market Value of Customer Satisfaction: Evidence from Market-Reaction to the Unanticipated Component of ACSI Announcements. International Journal of Research in Marketing, 30(2), 168-178.
Joseph, K. Wintoki, M. B., & Zhang, Z. (2011). Forecasting Abnormal Stock Returns and Trading Volume Using Investor Sentiment: Evidence from Online Search. International Journal of Forecasting, 27(4), 1116-1127.
