Kissan Joseph

Photo of Kissan Joseph
  • Area Director, Marketing and Business Law
  • Crown/Sherr Professor
  • Marketing and Business Law academic area

Contact Info

785-864-7535
Capitol Federal Hall, Room 2182
Lawrence

Personal Links

Education —

Ph.D. in Marketing (major field) and Econometrics (supporting field), Krannert Graduate School of Management, Purdue University, 1992
M.S. in Physics, Indian Institute of Technology, 1985, New Delhi

Research —

Research interests:

  • Pricing
  • Compensation Design
  • Marketing-Finance Interface

Teaching —

Teaching interests:

  • Marketing
  • Digital Marketing
  • Sales Force Management
  • Pricing

Selected Publications —

Bindal, Shradha, Kissan Joseph and Felix Meschke (2025), “Corporate Shutdowns in the Time of COVID-19,” Journal of Corporate Finance, Volume 92

Bansal, Naresh, Kissan Joseph, Minghui Ma, and M. Babajide Wintoki (2017), “Do CMO Incentives Matter?  An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance,” Management Science,  63 (6), 1993 – 2015.

Zhang, Zelin, Kissan Joseph and Ramanathan Subramaniam (2015), “Probabilistic Selling Under Quality-Differentiation,” Management Science, 61 (8), 1938 – 1958.   

Joseph, Kissan and Vernon Richardson (2002), “Free Cash Flow, Agency Costs,and the Affordability Method of Advertising Budgeting,” Journal of Marketing, 66 (1), 94 – 107.  

Joseph, Kissan (2001), “On the Optimality of Delegating Pricing Authority to the Sales Force,” Journal of Marketing, 65 (1), 62 – 70.