Marketing Business Law Academic Area
Tue, 01/31/2017
Political climate creates unfamiliar territory for brands like Uber, Starbucks, marketing scholar says
LAWRENCE — The political climate has created unfamiliar territory for some of the most well-recognized global brands, said a University of Kansas researcher of marketing and consumer behavior. ...
Mon, 12/12/2016
Does corporate social responsibility marketing work? It depends who and where you are
LAWRENCE — Consumers in dominant collectivist cultures, such as India and South Korea, are more likely to support corporate social responsibility, or CSR, initiatives from brands based in their own country as opposed to foreign or global corporations, according to a new study that includes a University of Kansas marketing...