Faculty and research
Expanding business knowledge
KU Business faculty advance research in top-tier journals and shape business thinking and practice. Our professors regularly publish in leading academic journals and also serve as experts for journalists and organizations.
KU Business research highlights
Witnessing service workers being treated poorly inspires bigger tips, study finds
In a new article, Jonathan Beck, assistant professor of marketing at the University of Kansas, finds that customers who witness incivility toward service employees experience feelings of pity, followed by increased emotional support and, ultimately, an increased tip for the target employee.
KU School of Business maintains global leadership in accounting research rankings
KU accounting faculty have again achieved a No. 1 global ranking for their audit archival research from the past 12 years, according to Brigham Young University’s 2025 Accounting Research Rankings. KU accounting researchers also earned the No. 2 spot for their auditing publications (all methods) from the past 12 years.
New research supports ‘trauma-informed lens’ for entrepreneurship community
Past research has found that some subpopulations — including immigrants and veterans — who experience disproportionate exposure to trauma are more likely to become entrepreneurs. New work from a KU School of Business researcher introduces a trauma-informed approach as an evidence-based tool to mitigate trauma's effects on functioning and entrepreneurial success.
Human-AI interactions stimulate coordination among co-workers and improve team performance, study finds
In a new study, Todd Hall, assistant professor of business at the University of Kansas, finds that human-AI interactions can stimulate relational coordination among co-workers and improve team performance.
KU Business thought leadership
#1
KU Accounting faculty's global ranking for audit archival research, according to BYU (2024)
11
academic journals in the Financial Times’ Top 50 where KU Business faculty members hold editor or board roles
35+
academic journals with KU Business faculty members serving in editor or board roles
Faculty in the media
Why some sales teams are actually growing alongside AI
Murali Mantrala, Ned Fleming Professor of Marketing, co-authored a Harvard Business Review article exploring why AI isn’t replacing sales teams but helping some of them thrive.
Gamblers are dumping stocks to bet on sports, new study says
Bloomberg features research co-authored by assistant professors Kevin Pisciotta and Justin Balthrop that shows that not only does online sports betting lead to increased betting activity, it also leads to higher credit card balances, less available credit and a reduction in net investments.
Is this football coach the best turnaround CEO in America?
Vince Barker, Edmund P. Learned Professor, spoke with The Wall Street Journal about his research on corporate turnarounds in relation to what Jim Harbaugh has done as the University of Michigan's football coach.
Depositors blame bank failures on audit firms
Accounting Today features a study co-authored by assistant professor Matthew Beck that argues that depositors perceive bank failure as an audit failure, which reduces their assessment of auditor credibility. This leads to lower deposit growth at banks with the same auditor.
Academic areas
The School of Business has five academic areas: Accounting; Analytics, Information, Operations; Finance; Management and Entrepreneurship; Marketing and Business Law.
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Centers
The mission and scope of our centers vary from the creation and dissemination of knowledge to community outreach and student programming.
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