Sanjay Mishra

Sanjay Mishra
  • Professor
  • Marketing and Business Law academic area

Contact Info

785-864-7528
Capitol Federal Hall, Room 2166
Lawrence

Education —

Ph.D., Washington State University
MBA, Washington State University
M.S., Ohio State University
B.S., Indian Institute of Technology

Research —

Research interests:

  • consumer preference and choice modeling
  • choice inconsistencies
  • processing of the ad
  • conjoint analysis
  • applications of quantitative models in marketing
  • survey research and methodology
  • new product development processes
  • product and innovation management
  • entrepreneurship

Teaching —

Business in India, Marketing Management, Marketing Research, New Product Management and Pricing, Categorical Data Analysis, Entrepreneurship, New Venture Creation, Technology Transfer and Commercialization, Personal Entrepreneurship Strategy

Teaching interests:

  • marketing research
  • marketing models
  • product and innovation management
  • pricing
  • new product development
  • new venture creation
  • entrepreneurship
  • marketing management and strategy
  • marketing measurement

Selected Publications —

Mishra, S. (2008). The Latent Structure of Landscape Perception: A Structural Equations Approach. Journal of Environmental Psychology - Volume 28.
Mishra, S. (2005). Toward Measuring Communications Effectiveness of Commercial Web Home Pages. Journal of Current Research and Issues in Advertising - Issue 1 Spring | Volume 27.
Mishra, S. (2005). Validation of Conjoint Analysis Results Using A Priori Signs. Journal of Business Research - Volume 58.
Mishra, S. (1996). Factors Affecting New Product Success: Cross Country Comparisons. Journal of Product Innovation and Management - Issue 6 | Volume 13.
Mishra, S. (1995). A Stimulus Sampling Theory Exploration of the Memory Effects of Massed versus Spaced Advertising Schedules. Marketing Letters - Issue 4 | Volume 6.
Mishra, S. (1994). Enhancing Memory of Television Commercials through Message Spacing. Journal of Marketing Research - Issue August | Volume 31.
Mishra, S. (1993). Antecedents of the Attraction Effect: An Information Processing Perspective. Journal of Marketing Research - Issue August | Volume 30.
Mishra, S. (1990). A Monte Carlo Investigation of Conjoint Analysis Index-of-fit: Goodness of Fit, Significance and Power. Psychometrika - Issue March | Volume 55.
Mishra, S. (1990). An Examination of Factors Influencing Attitude-Toward-The Ad under High and Low Involvement Conditions. Current Issues and Research in Advertising - Issue 1 | Volume 12.
Mishra, S. (1983). Diffusion Induced Dislocation Glide. Scripta Metallurgica - Volume 17.