Marketing and Business Law publications


2022 and forthcoming

Maeng, Ahreum and Pankaj Aggarwal (2022), “The Face of Political Beliefs: Why Gender Matters for Electability,” Journal of Association for Consumer Research, 7 (3), 360-370.

Timoumi, Ahmed, Manish Gangwar, and Murali K. Mantrala. "Cross-channel effects of omnichannel retail marketing strategies: A review of extant data-driven research." Journal of Retailing (2022). In Press.

Efthymia Symitsi, Raphael N. Markellos, and Murali K. Mantrala: “Keyword Portfolio Optimization in Paid Search Advertising.” European Journal of Operational Research (2022).

Kelly Hewett, Tomas Hult, Murali Mantrala, Nandini Nim, and Kiran Pedada (2022), “Cross-Border Marketing Ecosystem Orchestration: A Conceptualization of its Determinants and Boundary Conditions” International Journal of Research in Marketing. 39 (2), 619-638. 

Murray, Angela K., Miller, Michael, Postlewaite, Elyse L., and Clark, Kiara. "Implementing the Montessori Approach In An Undergraduate Marketing Course: A Case Study." Frontiers in Education. (2022).


Voorhees, Clay M., Jonathan M. Beck, Praneet Randhawa, Kristen Bell DeTienne, and Sterling A. Bone (2021). Assessing the Effects of Service Variability on Consumer Confidence and Behavior. Journal of Service Research.

Lim, Boram, Ying Xie, and Ernan Haruvy. "The impact of mobile app adoption on physical and online channels." Journal of Retailing (2021).

Haruvy, Ernan, Boram Lim, and Peter TL Leszczyc. "The effect of surcharge on price in online auctions." Electronic Commerce Research (2021): 1-22.

Brian Houston, J., Esther Thorson, Eunjin Kim, and Murali K. Mantrala (2021). "COVID-19 Communication Ecology: Visualizing Communication Resource Connections During a Public Health Emergency Using Network Analysis." American Behavioral Scientist: 65, no. 7 (2021): 893-913.


Hult, G. Tomas M., Travis A. Walkowiak, and Jonathan M. Beck (2020). Service research: progress toward interdisciplinary collaboration. Journal of Services Marketing.

Joseph, Kissan, Abir Mandal, and Sumanta Singha (2020), “Predicting Amazon’s Choice of HQ2 from Social Media: Evidence from the Tweets of Informed Sources,” Journal of Applied Business and Economics, 22 (10), 215 – 232.  

Choi, J., Li, Y. J., al., e., et al. (in press). Opposites Attract: Impact of Background Color on Effectiveness of Emotional Charity Appeals. International Journal of Research in Marketing.

Yin, M., Li, Y. J., Sing, S., et al. (in press). The Role of Communal and Exchange Norms on Pre-giving Incentives and Charitable Donations. Journal of Marketing.

Cialdini, R., Li, Y. J., Samper, A., & Wellman, E. (in press). How Bad Apples Promote Bad Barrels: Unethical Leader Behavior and the Selective Attrition Effect. Journal of Business Ethics.

Chen, L., Zhu, S., Mantrala, M. K., & Wong, N. (2020). Seller Creative Selling in Social Commerce. International Journal of Advertising, 1-20.

Li Chen, Sandy Zhu, and Murali Mantrala (2020) “The path of support-to-sales: mediating role of seller collaborative information exchange in social commerce” Forthcoming in European Journal of Marketing

Banerjee, P., Chatterjee, P., Mishra, S., & Mishra, A.A. (in press). Loss is a loss, Why Categorize it? Mental Accounting across Cultures. Journal of Consumer Behavior.


Chaudhuri, Malika, Clay M. Voorhees, and Jonathan M. Beck (2019). The effects of loyalty program introduction and design on short-and long-term sales and gross profits. Journal of the Academy of Marketing Science.

Lee, K., Choi, J., Marakas, G. M., & Singh, S. N. (2019). Two Distinct Routes for Inducing Emotions in HCI Design. International Journal of Human-Computer Studies, 124, 67-80.

Joseph, K., & Loginova, O. (2019). Clipping Coupons: Redemption of Offers with Forward-Looking Consumers. Economics Bulletin, 39(3), 1694 - 1700.

Zelin, Z., Popkowski-Leszczyc, P., Qu, R., & Joseph, K. (2019). A Joint Optimal Model of Pricing, Rebate Value, and Redemption Hassle. Decision Sciences, 50(5), 1060-1092.

Li, Y. J., Haws, K., & Griskevicius, V. (2019). Parenting Motivation and Consumer Decision Making. Journal of Consumer Research, 45(5), 1117-1137.

Choi, Jungsil, Yexin Jessica Li, and Adriana Samper (2019) “The Influence of Health Motivation and Calorie- Ending on Preferences for Indulgent Foods,” Journal of Consumer Research, 46(3), 606-619.


Schneider, M. J., Jagpal, S., Gupta, S., Li, S., & Yu, Y. (2018). A Flexible Method for Protecting Marketing Data: An Application to Point-of-Sale Data. Marketing Science, 37(1), 153-171.

Cook, C. L., Li, Y. J., Newell, S. M., Cottrell, C. A., & Neel, R. (2018). The World is a Scary Place: Individual Differences in Belief in a Dangerous World Predict Specific Intergroup Prejudices. Group Processes & Intergroup Relations, 21(4), 584-596.

Maeng, A., & Aggarwal, P. (2018). Facing Dominance: Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences. Journal of Consumer Research, 44(5), 1104–1122.

Banerjee, P., Chatterjee, P., Mishra, S., & Mishra, A. A. (2018). When should we not expect attraction effect? The moderating influence of analytic versus holistic thinking. Journal of Strategic Marketing. 1-18.

Emich, K., & Pyone, J. S. (2018). Let It Go: Positive Affect Attenuates Sunk Cost Bias by Enhancing Cognitive Flexibility. Journal of Consumer Psychology.

Irene Scopelliti, H. Lauren Min, Erin McCormick, Karim S. Kassam, Carey K. Morewedge (2018), “Individual Differences in Correspondence Bias: Measurement, Consequences, and Correction of Biased Interpersonal Attributions,” Management Science, 64 (4), 1879-1910


Schneider, M. J., Jagpal, S., Gupta, S., Li, S., & Yu, Y. (2017). Protecting Customer Data: Marketing with Second-Party Data. International Journal of Research in Marketing, 34(3), 593-603.

Maeng, A., & Aggarwal, P. (2017). Gaining Power through Dominant Looking Products: The Influence of Social Inequality on Consumption Behavior. In D. Maheswaran & T. Puliyel (Eds.), Perspectives on Indian Consumer Behavior. Oxford University Press.

Mishra, S., Singh, S. N., Fang, X., & Yin, B. (2017). Impact of Diversity, Quality and Number of Brand Alliance Partners on the Perceived Quality of a New Brand. Journal of Product and Brand Management, 26(2), 159-176.

Wang, Z., Singh, S., Li, Y., Mishra, S., Ambrose, M., & Biernat, M. (2017). Effects of Employees' Positive Affective Displays on Customer Loyalty Intentions: An Emotions-As-Social-Information Perspective. Academy of Management Journal, 60(1), 109-129.

Bansal, N., Joseph, K., Ma, M., & Wintoki, M. B. (2017). Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance. Management Science, 63(6), 1003 2015.

Maeng, A., & Aggarwal, P. (2017). Facing Dominance: Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences. Journal of Consumer Research.

Wang, Z., Mao, H., Li, Y. J., & Liu, F. (2017). Smile Big or Not? Effects of Smile Intensity on Perceptions of Warmth and Competence. Journal of Consumer Research 43 (5): 787-805.


Rahinel, R., & Nelson, N. M. (2016). When Brand Logos Describe the Environment: Design Instability and the Utility of Safety-Oriented Products. Journal of Consumer Research, 43(3), 478-496.

Choi, J., Rangan, P., & Singh, S. (2016). Do Cold Images Cause Cold-Heartedness? The Impact of Visual Stimuli on the Effectiveness of Negative Emotional Charity Appeals. Journal of Advertising, 45(4), 417-426.

Kim, D., Singh, S. N., Mishra, S. K., & Wang, Z. (2016). Insidious Effects of Syntactic Complexity: Are Ads Targeting Older Adults Too Complex to Remember? Journal of Advertising, 45(4), 509-518.

Choi, J., Chang, Y. K., Li, Y. J., & Jang, M. (2016). Doing Good in another Neighborhood: Attributions of CSR Motives Depend on Corporate Nationality and Cultural Orientation. Journal of International Marketing, 24(4), 82-102.

Maeng, A., & Aggarwal, P. (2016). Anthropomorphism and the Effect of Product Face Ratios on Consumer Preferences. In Advances in National Brand and Private Label Marketing.


Scopelliti, Irene, Carey K. Morewedge, Erin McCormick, H. Lauren Min, Sophie LeBrecht, and Karim S. Kassam (2015), “Bias Blind Spot: Structure, Measurement, and Consequences,” Management Science, 61 (10), 2468-2486.

Cabano, F. G., Maeng, A., & Mishra, S. (2015). Go Green or Go God? Religiosity Reduces Pro-Environmental Behaviors. NA - Advances in Consumer Research, 43, 471-475.

Landau, M., Nelson, N. M., & Keefer, L. (2015). Diverging Effects of Metaphoric Company Logos: Do They Convey what the Company Does or What I Need? Metaphor and Symbol, 30(4), 314-338.

O’Guinn, Thomas, Robin Tanner, and Maeng, A. (Equal Authorship) (2015), “Turning to Space: Social Density, Social Class and the Value of Things in Stores,” Journal of Consumer Research, Vol. 41, No. 7.

Maeng, A., & Aggarwal, P. (2015). Dominant Designs: The Effect of Product Face-Ratio on Perceived Product Dominance and Consumer Preferences. In Psychology of Design: Creating Consumer Desire.

Zhang, Z., Kissan, J., & Subramaniam, R. (2015). Probabilistic Selling Under Quality-Differentiation. Management Science, 61(8), 1938-1958.

Johnson, K. A., Li, Y. J., & Cohen, A. B. (2015). Fundamental Motivations and the Varieties of Religious Experience. Religion, Brain, and Behavior, 5(3), 197-231.

Rangan, P., Singh, S. N., Landau, M. J., & Choi, J. (2015). Impact of Death-related Television Programming on Advertising Evaluation. Journal of Advertising, 44(4), 326-337.