Undergraduate - Business Students
Full-time Program
Recent Graduate Data
Median Starting Salary
At Time of Graduation
68% Placement

As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity. Because the responsibilities in marketing jobs are so varied, it is important to develop skills in all areas and gain experience to gauge your interests. You can narrow your focus by declaring a concentration, especially if you are interested in a particular area of marketing.

Refer to the Program Guide in the Advising Handouts for the complete list of requirements.

Required Courses
  • MKTG 411: Introduction Consumer Behavior
  • MKTG 415: Marketing Research for Managers
  • MKTG 435: Marketing Strategy
  • +4 Advanced Business Electives
Advanced Business Electives (400 or higher)
  • Integrated Marketing Communications
  • Global Marketing
  • Services Marketing
  • Internet Marketing
  • Pricing
  • Promotional Plan Development Practicum
  • Salesforce Management
  • New Product Management
  • Customer Relationship Management
Required Hours: 9  +  Elective Hours: 12  =  Total Hours: 21

Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.

The strategic skills you will gain as a marketing student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field. For more information on careers in marketing, check out Business Career Services.

Typical positions include:
  • Accounting Representative
  • Brand Manager
  • Internet Marketing Specialist
  • Marketing Manager
  • Market Research Specialist
  • Purchasing Agent
  • Promotions Manager
  • Product Manager
  • Research Analyst
  • Sales Representative


Freshman Direct Admission

Incoming freshmen are eligible for direct admission to the School of Business if they meet all of the following requirements:

  • Earn an ACT score of 25 or above or a SAT combined score of 1200 or above (math and critical reading)
  • Earn at least a 3.25 high school GPA on a 4.0 scale
  • Indicate a business major on application to KU

Learn more about direct admission.

Competitive Admission

Current KU students that wish to enter the School of Business must go through the Competitive Admissions process. There are two application cycles each year – a February 15 deadline for fall admission, and a September 15 deadline for spring admission.

Students apply during the semester they will complete the following minimum application requirements:

  • Junior standing (60 credit hours)
  • Minimum 2.5 GPA overall AND in business and economics coursework (both KU and non-KU credits)
  • Completion of foundation coursework (list of coursework)

Applicants satisfying these requirements are ranked by academic merit and considered for admission based on rank and available space.

Learn more about competitive admission.

Transfer Students

Only students admitted to KU through Office of Admissions (domestic students) or International Undergraduate Admissions (international students) are permitted to complete the KU School of Business application. Admission to the School of Business is done through the Competitive Admission process.

Learn more about transferring to the School of Business.

Edwards Campus BBA

For adult non-traditional students in Johnson County and the metropolitan Kansas City area, the KU School of Business offers the Bachelor of Business Administration (BBA) at the KU Edwards Campus.

Contact Student & Academic Services
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1654 Naismith Drive
Lawrence, KS 66045
The school and accounting program are accredited by AACSB International, The Association to Advance Collegiate Schools of Business
Our Finance Scholars travel to Wall Street every year
Students in Applied Portfolio Management class manage a fund valued at $1 million
Business students get hands-on experience valuing and analyzing investments
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