As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity. Because the responsibilities in marketing jobs are so varied, it is important to develop skills in all areas and gain experience to gauge your interests. You can narrow your focus by declaring a concentration, especially if you are interested in a particular area of marketing.
Marketing
Undergraduate - Business Students
Full-time Program
Recent Graduate Data
Median Starting Salary
$45,000
At Time of Graduation
68% Placement
Refer to the Program Guide in the Advising Handouts for the complete list of requirements.
Required Courses
- MKTG 411: Introduction Consumer Behavior
- MKTG 415: Marketing Research for Managers
- MKTG 435: Marketing Strategy
- +4 Advanced Business Electives
Advanced Business Electives (400 or higher)
- Integrated Marketing Communications
- Global Marketing
- Services Marketing
- Internet Marketing
- Pricing
- Promotional Plan Development Practicum
- Salesforce Management
- New Product Management
- Customer Relationship Management
Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.
The strategic skills you will gain as a marketing student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field. For more information on careers in marketing, check out Business Career Services.
Typical positions include:
- Accounting Representative
- Brand Manager
- Internet Marketing Specialist
- Marketing Manager
- Market Research Specialist
- Purchasing Agent
- Promotions Manager
- Product Manager
- Research Analyst
- Sales Representative
Admissions
Freshman Direct Admission
Applicants accepted at KU with an interest in business are eligible for direct admission into the School of Business if they have an index score of greater than or equal to 5.55. The index score is calculated using a student’s high school GPA and ACT composite or SAT math and evidence-based reading and writing scores: (ACT/10) + HS GPA = index score.
Students should refer to the official ACT/SAT concordance table when comparing SAT scores to ACT scores.
Competitive Admission
Current KU students that wish to enter the School of Business must go through the Competitive Admissions process. There are two application cycles each year – a February 15 deadline for fall admission, and a September 15 deadline for spring admission.
Students apply during the semester they will complete the following minimum application requirements:
- Junior standing (60 credit hours)
- Minimum 2.5 GPA overall AND in business and economics coursework (both KU and non-KU credits)
- Completion of foundation coursework (list of coursework)
Applicants satisfying these requirements are ranked by academic merit and considered for admission based on rank and available space.
Transfer Students
Only students admitted to KU through Office of Admissions (domestic students) or International Undergraduate Admissions (international students) are permitted to complete the KU School of Business application. Admission to the School of Business is done through the Competitive Admission process.
International Students
International students must be admitted to KU through International Recruitment and Undergraduate Admissions prior to completing the KU School of Business application.
Incoming international freshmen who meet the requirements for direct admission (see "Freshmen Direct Admission" above) will be admitted directly to the School of Business.
International students who do not meet the requirements for direct admission may also enter the School of Business through the Competitive Admissions process. There are two application cycles each year – a February 15 deadline for fall admission, and a September 15 deadline for spring admission.
Students are eligible to apply to the School of Business during the semester they will complete the following minimum application requirements:
- Junior standing (60 credit hours)
- Minimum 2.5 GPA overall AND in business and economics coursework (both KU and non-KU credits)
- Completion of foundation coursework (list of coursework)
Learn more about applying to the School of Business as an international student.
Edwards Campus BBA
For adult non-traditional students in Johnson County and the metropolitan Kansas City area, the KU School of Business offers the Bachelor of Business Administration (BBA) at the KU Edwards Campus.
Contact Student & Academic Services
1160 Capitol Federal Hall
1654 Naismith Drive
Lawrence, KS 66045
1654 Naismith Drive
Lawrence, KS 66045
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