As a marketing major, you will prepare to take on a fast-paced, ever-changing field. Jobs in marketing require interpersonal skills, strategy, flexibility and creativity. Because the responsibilities in marketing jobs are so varied, it is important to develop skills in all areas and gain experience to gauge your interests. You can narrow your focus by declaring a concentration, especially if you are interested in a particular area of marketing.
Marketing
Undergraduate - Business Students
Full-time Program
Recent Graduate Data
Median Starting Salary
$45,000
At Time of Graduation
68% Placement
Refer to the Program Guide in the Advising Handouts for the complete list of requirements.
Required Courses
- MKTG 411: Introduction Consumer Behavior
- MKTG 415: Marketing Research for Managers
- MKTG 435: Marketing Strategy
- +4 Advanced Business Electives
Advanced Business Electives (400 or higher)
- Integrated Marketing Communications
- Global Marketing
- Services Marketing
- Internet Marketing
- Pricing
- Promotional Plan Development Practicum
- Salesforce Management
- New Product Management
- Customer Relationship Management
Marketers research and build strategies to increase revenue for their company. As a marketing graduate, you will have job opportunities in several areas, including sales, customer relations, purchasing/procurement, retail, brand management, market research and advertising.
The strategic skills you will gain as a marketing student will prepare you for a variety of jobs. Opportunities vary widely between research and creative work, creating a dynamic and exciting field. For more information on careers in marketing, check out Business Career Services.
Typical positions include:
- Accounting Representative
- Brand Manager
- Internet Marketing Specialist
- Marketing Manager
- Market Research Specialist
- Purchasing Agent
- Promotions Manager
- Product Manager
- Research Analyst
- Sales Representative
Admissions
Freshman Direct Admission
Incoming freshmen are eligible for direct admission to the School of Business if they meet all of the following requirements:
- Earn an ACT score of 25 or above or a SAT combined score of 1200 or above (math and critical reading)
- Earn at least a 3.25 high school GPA on a 4.0 scale
- Indicate a business major on application to KU
Competitive Admission
Current KU students that wish to enter the School of Business must go through the Competitive Admissions process. There are two application cycles each year – a February 15 deadline for fall admission, and a September 15 deadline for spring admission.
Students apply during the semester they will complete the following minimum application requirements:
- Junior standing (60 credit hours)
- Minimum 2.5 GPA overall AND in business and economics coursework (both KU and non-KU credits)
- Completion of foundation coursework (list of coursework)
Applicants satisfying these requirements are ranked by academic merit and considered for admission based on rank and available space.
Transfer Students
Only students admitted to KU through Office of Admissions (domestic students) or International Undergraduate Admissions (international students) are permitted to complete the KU School of Business application. Admission to the School of Business is done through the Competitive Admission process.
International Students
International students must be admitted to KU through International Recruitment and Undergraduate Admissions prior to completing the KU School of Business application.
Incoming international freshmen who meet the following requirements will be admitted directly to the School of Business:
- ACT composite: 25+ (SAT equivalent: 1200+ critical reading and math)
- 3.25+ high school GPA
- English-language proficiency (see below)
International students may also enter the School of Business through the Competitive Admissions process. There are two application cycles each year – a February 15 deadline for fall admission, and a September 15 deadline for spring admission.
Students are eligible to apply to the School of Business during the semester they will complete the following minimum application requirements:
- Junior standing (60 credit hours)
- Minimum 2.5 GPA overall AND in business and economics coursework (both KU and non-KU credits)
- Completion of foundation coursework (list of coursework)
TOEFL Requirement
- TOEFL total score of 92 or higher, as well as minimum subscore of 23 on the written and speaking components of the TOEFL exam (see policy details below)
Learn more about applying to the School of Business as an international student.
Edwards Campus BBA
For adult non-traditional students in Johnson County and the metropolitan Kansas City area, the KU School of Business offers the Bachelor of Business Administration (BBA) at the KU Edwards Campus.
Contact Student & Academic Services
1160 Capitol Federal Hall
1654 Naismith Drive
Lawrence, KS 66045
1654 Naismith Drive
Lawrence, KS 66045
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