Marketing Business Law Academic Area
How tipping culture in the U.S. may feel different for World Cup visitors
Marketing expert develops framework providing retailers strategies for organizing around ecosystems
Five Questions with Wendy Hind
KU Professional Selling Program, King’s Hawaiian mark sixth year of sales competition with record participation
KU Business faculty experts discuss: Tipping culture and consumer behavior
Strategies for fixing out-of-control tipping practices revealed in new article
KU Business announces 2026 Sutton Lecture with VML innovation leader Brian Yamada
Witnessing service workers being treated poorly inspires bigger tips, study finds
Meet the KU Business staff: Megan Maresh, Professional Selling Program
Superman’s bygone battle with hate group provides strategy for thwarting modern conspiracy theories
Strong incentives may lead to even more employee burnout, research finds
KU professor’s lifetime contributions to academic sales research earn American Marketing Association recognition
B2B sales now require a ‘holistic’ selling approach, study finds
KU Business faculty experts discuss: Artificial intelligence and digital marketing
Generative AI programs like ChatGPT have already become widely used in schools and the business world, but how much do users know about the machines they are putting information into every day? While there are cautions to take when using AI both for work and play, businesses and students can...
Crowdsourcing proves more accurate than retail-buying experts at predicting fashion demand
KU Business faculty experts discuss: Branding
Costs vs. benefits of COVID-19 lockdowns and mask mandates revealed in new research
LAWRENCE — Beginning in 2020, most state governors ordered lockdowns and mask mandates to combat the COVID-19 pandemic. But a new study examines how the value of these actions also came with costs. ...
People underestimate the surprising impact of reaching out, study finds
LAWRENCE — Although the pandemic instigated an environment of isolation, it also provided an impetus for people to reach out and reconnect with others. ...
Facial characteristics of female candidates hinder electability by conservative voters, but not liberals
New strategy for cross-border marketing relies on interdependent ecosystem
LAWRENCE — The COVID-19 pandemic, coupled with supply chain obstacles, has made the international marketplace even trickier for businesses to navigate. But Murali Mantrala, Ned Fleming Professor of Marketing, advocates that companies consider a new approach. ...
Professor receives lifetime award from American Marketing Association group
Murali K. Mantrala, Ned Fleming Professor of Marketing, has received a 2021 Lifetime Achievement Award from the Retailing and Pricing Special Interest Group of the American Marketing Association (AMA). ...
Marketing professor recognized with American Marketing Association award
Donor incentives don't always equate to more charitable giving, study finds
LAWRENCE — People are accustomed to getting cash in the mail from an aunt or grandparent. But what about from complete strangers? ...
School of Business researcher to deliver 2019 Sutton Lecture
The University of Kansas School of Business Walter S. Sutton Lecture Series this year will feature Jessica Li, associate professor of marketing at the business school. ...
Spread of 'pseudolaw' scammers and victims thwarts court system
LAWRENCE — We’ve entered the golden age of legal nonsense. ...
Strong economy, retailers' nimble tactics make Black Friday sales look promising, marketing experts say
LAWRENCE — Retailers likely will be happy with sales results of Black Friday, signaling many have changed their tactics in recent years to handle both in-store and online shoppers, according to two marketing faculty members in the University of Kansas School of Business. ...
Strong economy, retailers' nimble tactics make Black Friday look promising, marketing experts say
LAWRENCE — Retailers likely will be happy with sales results of Black Friday, signaling many have changed their tactics in recent years to handle both in-store and online shoppers, according to two marketing faculty members in the University of Kansas School of Business. ...
Nike's Kaepernick ad shows brands aligning with target market via social issues, marketing professor says
LAWRENCE — As Nike on Thursday night aired its commercial featuring free-agent quarterback Colin Kaepernick, the public response will provide more evidence on how consumers react to brands weighing in on political and social topics, according to a University of Kansas marketing researcher. ...