Marketing Business Law Academic Area
Superman’s bygone battle with hate group provides strategy for thwarting modern conspiracy theories
Strong incentives may lead to even more employee burnout, research finds
KU professor’s lifetime contributions to academic sales research earn American Marketing Association recognition
B2B sales now require a ‘holistic’ selling approach, study finds
KU Business faculty experts discuss: Artificial intelligence and digital marketing
Generative AI programs like ChatGPT have already become widely used in schools and the business world, but how much do users know about the machines they are putting information into every day? While there are cautions to take when using AI both for work and play, businesses and students can...
Crowdsourcing proves more accurate than retail-buying experts at predicting fashion demand
KU Business faculty experts discuss: Branding
Costs vs. benefits of COVID-19 lockdowns and mask mandates revealed in new research
LAWRENCE — Beginning in 2020, most state governors ordered lockdowns and mask mandates to combat the COVID-19 pandemic. But a new study examines how the value of these actions also came with costs. ...
People underestimate the surprising impact of reaching out, study finds
LAWRENCE — Although the pandemic instigated an environment of isolation, it also provided an impetus for people to reach out and reconnect with others. ...
Facial characteristics of female candidates hinder electability by conservative voters, but not liberals
New strategy for cross-border marketing relies on interdependent ecosystem
LAWRENCE — The COVID-19 pandemic, coupled with supply chain obstacles, has made the international marketplace even trickier for businesses to navigate. But Murali Mantrala, Ned Fleming Professor of Marketing, advocates that companies consider a new approach. ...
Professor receives lifetime award from American Marketing Association group
Murali K. Mantrala, Ned Fleming Professor of Marketing, has received a 2021 Lifetime Achievement Award from the Retailing and Pricing Special Interest Group of the American Marketing Association (AMA). ...
Marketing professor recognized with American Marketing Association award
Donor incentives don't always equate to more charitable giving, study finds
LAWRENCE — People are accustomed to getting cash in the mail from an aunt or grandparent. But what about from complete strangers? ...
School of Business researcher to deliver 2019 Sutton Lecture
The University of Kansas School of Business Walter S. Sutton Lecture Series this year will feature Jessica Li, associate professor of marketing at the business school. ...
Spread of 'pseudolaw' scammers and victims thwarts court system
LAWRENCE — We’ve entered the golden age of legal nonsense. ...
Strong economy, retailers' nimble tactics make Black Friday sales look promising, marketing experts say
LAWRENCE — Retailers likely will be happy with sales results of Black Friday, signaling many have changed their tactics in recent years to handle both in-store and online shoppers, according to two marketing faculty members in the University of Kansas School of Business. ...
Strong economy, retailers' nimble tactics make Black Friday look promising, marketing experts say
LAWRENCE — Retailers likely will be happy with sales results of Black Friday, signaling many have changed their tactics in recent years to handle both in-store and online shoppers, according to two marketing faculty members in the University of Kansas School of Business. ...
Nike's Kaepernick ad shows brands aligning with target market via social issues, marketing professor says
LAWRENCE — As Nike on Thursday night aired its commercial featuring free-agent quarterback Colin Kaepernick, the public response will provide more evidence on how consumers react to brands weighing in on political and social topics, according to a University of Kansas marketing researcher. ...
KU lecturer in both the Business and Law schools recognized with 2017 H.O.P.E. Award
LAWRENCE — The University of Kansas senior class has honored a lecturer whose expertise in electronic discovery enlightens both law students and business students. ...
Black Friday not the only holiday retail game in town anymore, marketing scholars say
LAWRENCE — Black Friday is still an important day for retailers, but online shopping and other trends have forced retailers to adapt and even expand their tactics during the busy holiday shopping season. ...
Corporate social responsibility researcher discusses study on shareholders and social influence of investments
LAWRENCE — A recent journal article and post in the Harvard Business Review argues that corporate directors should not only have an eye on value or profits but also on the welfare of their shareholders, especially related to the environmental and social impact of their investments. ...
To project power, consumers prefer wider faces on watches, cars, study finds
LAWRENCE — People are typically averse to wider human faces because they elicit fears of being dominated. However, consumers might like wider faces on some products they buy, such as watches or cars, when they want to be seen in a position of power in certain situations, according to a...
Rare eclipse creates unique opportunity for businesses, consumer behavior researcher says
LAWRENCE — From the marketing and sale of special glasses to smaller communities across the country preparing for a sudden boon of visitors, Monday's total solar eclipse presents a unique opportunity for some businesses, according to a University of Kansas researcher of marketing and consumer behavior. ...
Study: Better memory makes people tire of experiences more quickly
LAWRENCE — We're fickle creatures. At least if we can remember to be, according to a new study led by a University of Kansas researcher of marketing and consumer behavior. ...
United's response appears shortsighted to video of man removed from plane, brand expert says
LAWRENCE — A video posted on Facebook Sunday of a man being pulled from an overbooked United Airlines flight from Chicago to Louisville has generated considerable negative response in the media. ...
Products can be pals when you’re lonely, but it may cost you, study finds
LAWRENCE — The Liberty Mutual commercial mentions naming your car Brad and considering him part of your family. ...