Ajmal Basheer
- Ph.D. Candidate
- Marketing and Business Law academic area
Contact Info
Lawrence
Biography —
Ajmal Basheer is a doctoral student in marketing at the University of Kansas. His research explores how consumer political ideology can impact consumption, and how product design impacts brand perceptions and choices.
Prior to joining the doctoral program at KU, Basheer worked as a graduate teaching/research assistant at the Indian Institute of Management (IIM) Kozhikode in India. He also has experience working as a manager developing digital platforms for smallholder farmers and farmer producer organizations.
Education —
Research —
- Consumer political ideology
- Product and brand design
- Consumer perceptions and evaluations
Teaching —
MKTG 443: Digital Marketing (Fall 2025)
Selected Publications —
Ajmal Basheer, Ahreum Maeng, James C. Reeder III. "An LLM-Based Priming Evaluation Protocol (LLM-PrEP) for Improved Task Realization in Written Priming” (Competitive paper), Association for Consumer Research Annual Conference, September 2026.
Ajmal Basheer, Sajeev Nair, Ahreum Maeng. "“That One’s Better” : Political Ideology, Meritocratic Beliefs, Attributions, and Brand Quality Perceptions” (Competitive paper), Society for Consumer Psychology Annual Conference, March 2026.
Ajmal Basheer, Yuechen Wu, Felipe M. Alfonso. "The Effect of (A)symmetric Marketing Visuals on Product Gender Perceptions,” (Competitive paper), Association for Consumer Research Annual Conference, September 2024.
Awards & Honors —
John O. Tollefson Best Paper Award (2026)
Constance B. Ducey Student Teaching Award (2026)
School of Business Best Paper Award (2025), University of Kansas
Memberships —
Membership Committee Member and Student Membership Manager, Association for Consumer Research (ACR)