Ajmal Basheer

Ph.D. Student

Marketing and Business Law academic area

Contact Info

Capitol Federal Hall, Room 4056
Lawrence

Biography —

Ajmal Basheer is a doctoral student in marketing at the University of Kansas. His research explores how consumer political ideology can impact consumption, and how product design impacts brand perceptions and choices.

Prior to joining the doctoral program at KU, Basheer worked as a graduate teaching/research assistant at the Indian Institute of Management (IIM) Kozhikode in India. He also has experience working as a manager developing digital platforms for smallholder farmers and farmer producer organizations.

Education —

MBA in Management, Hyderabad, India

M.S. in Biological Sciences, IISER Thiruvananthapuram, India

B.S. in Biological Sciences, IISER Thiruvananthapuram, India

Research —

Consumer political ideology
Product and brand design
Consumer perceptions and evaluations

Teaching —

MKTG 443: Digital Marketing (Fall 2025)

Selected Publications —

Ajmal Basheer, Ahreum Maeng, Sajeev Nair. "Political Ideology, Attribution Bias, and Consumer Attitude Towards New Brands," (Working paper) American Marketing Association Winter Academic Conference, February 2025.

Ajmal Basheer, Yuechen Wu, Felipe M. Alfonso. "The Effect of (A)symmetric Marketing Visuals on Product Gender Perceptions,” (Competitive paper) Association for Consumer Research Annual Conference, September 2024.

Awards & Honors —

School of Business Best Paper Award (2025), University of Kansas