Devidutta Mohanty
- Ph.D. Candidate
- Marketing and Business Law academic area
Contact Info
Lawrence
Education —
Research —
Research interests:
- Sales Management
- Marketing Strategy
Teaching —
MKTG 415: Marketing Research (Spring 2025)
Selected Publications —
Devidutta Mohanty, James Reeder, Bitti Balducci, and Murli K. Mantrala. “Negotiating Buyer Resistance in B2B Cold Calls.” Working paper presented at the Ninth Biennial Conference on Enhancing Sales Force Productivity, May 2026.
Devidutta Mohanty, James Reeder, Bitti Balducci, and Murli K. Mantrala. “Resistance Handling in B2B Cold Calls.” Working paper presented at the ISBM Biennial Academic Conference, June 2026.
Devidutta Mohanty, James Reeder, Bitti Balducci, and Murli K. Mantrala. “Resistance Handling in B2B Cold Calls.” Working paper presented at the Mittelstaedt & Gentry Doctoral Symposium, April 2026.
Awards & Honors —
Marketing Strategy SIG Doctoral Student Research Award, 2026
Max E. Fessler Dissertation Support Award, 2026