Liz Benditt

<div class="">I teach marketing the way I've practiced it for over twenty years: as a discipline that shapes how people think, decide, and trust — not a list of vocabulary words to memorize for an exam. My goal in every MKTG 305 class is to help students see marketing's real power: it can build a brand, launch a company, or move an entire market, and that power comes with responsibility.

A central thread in my course is the tension between privacy and performance. Today's marketers have more data and more precision than any generation before them, and students need to leave my classroom understanding both sides of that equation — how to use data to build something genuinely useful for a customer, and where the line sits before "personalized" becomes invasive.

Above all, I design my course around application, not recall. As the founder of a small healthcare products company, I've lived the difference between knowing a framework and being able to use it under real constraints — a tight budget, an uncertain customer, a decision that can't wait for a textbook answer. My exams, case discussions, and assignments are built to test that same instinct: can a student take a marketing principle and actually do something with it?</div>