Murali K. Mantrala
- Ned N. Fleming Professor
- Marketing and Business Law academic area
Murali K. Mantrala is the Ned Fleming Professor at the University of Kansas School of Business. He is a professor emeritus of marketing at the University of Missouri, Columbia, distinguished visiting faculty member at S. P. Jain Institute of Management and Research (SPJIMR), Mumbai, and senior research fellow at the Indian School of Business. His previous positions include J. C. Penney Associate Professor at the University of Florida, manager at ZS Associates in Evanston, Illinois, and regional sales manager at Sandoz Pharmaceuticals, Mumbai, India.
Mantrala has published extensively on topics such as retail pricing, category management, advertising and sales resource allocation, sales force compensation, and two-sided platform marketing strategies. Several of his research papers have received awards, including the 1998 Frank M. Bass Best Dissertation Paper Award of Marketing Science; the 2013 Best Paper Award of Journal of Interactive Marketing; and honorable mentions for the 2013 and 2017 Davidson Award of Journal of Retailing. He also was a finalist for the 1997 and 1998 William O’Dell Award and 2018 Paul E. Green Award of Journal of Marketing Research. Mantrala was co-editor-in-chief of Journal of Retailing (2015-17) and serves on the editorial boards of multiple leading research journals of Marketing. He co-chaired the 43rd American Marketing Association (AMA) Sheth Foundation Doctoral Consortium in 2008 and hosted the Inaugural Marketing Strategy Consortium at MU in 2018.
Murali is a recipient of the Humboldt Research Award from the Alexander von Humboldt Foundation in Berlin, Germany in 2010, the Don McBane Award for his lifetime contributions from the AMA Sales SIG in 2020, and the AMA Retail and Pricing SIG's Lifetime Achievement Award in 2021.