Murali K. Mantrala

Murali K. Mantrala
  • Ned N. Fleming Professor
  • Marketing and Business Law academic area

Contact Info

Capitol Federal Hall, Room 2187


Murali K. Mantrala is the Ned Fleming Professor at the University of Kansas School of Business. He is a professor emeritus of marketing at the University of Missouri, Columbia, distinguished visiting faculty member at S. P. Jain Institute of Management and Research (SPJIMR), Mumbai and senior research fellow at the Indian School of Business. His previous positions include J. C. Penney Associate Professor at the University of Florida, manager at ZS Associates, and regional sales manager at Sandoz Pharmaceuticals, Mumbai, India.

Mantrala has published extensively in leading academic research journals on topics such as retail pricing and category management, marketing resource allocation and sales compensation, and two-sided platform marketing strategies. Several of his papers have received awards, including the 1998 Frank M. Bass Best Dissertation Paper Award of Marketing Science, the 2013 Best Paper Award of Journal of Interactive Marketing, Honorable Mentions for the 2013 and 2017 Davidson Award of Journal of Retailing, and Finalist for the 1997 and 1998 William O’Dell Award and 2018 Paul E. Green Award of Journal of Marketing Research. Murali has served as co-editor-in-chief of Journal of Retailing (2015–17), and co-chaired the 2008 43rd AMA Sheth Foundation Doctoral Consortium. In 2010, Murali received the Humboldt Research Award from the Alexander von Humboldt Foundation in Berlin, Germany.


Ph.D. in Marketing, Kellogg School of Management, Northwestern University, 1987
MBA, University of Minnesota, 1981
PGDM, Indian Institute of Management, 1976, Calcutta
B.S. in Physics, University of Dehli, 1974