Rob Waiser

Rob Waiser
  • Assistant Professor
  • Marketing and Business Law academic area

Contact Info

Capitol Federal Hall, Room 2178


Rob Waiser conducts research in sales and marketing management, with areas of particular focus including sales incentive compensation and the effects of budgeting on managerial decision making. He primarily uses analytical models, as well as economic experiments, to better understand firm behavior under practical constraints. Prior to entering academia, Waiser spent nine years as a management consultant with ZS Associates, working with over 40 client organizations on a wide range of sales and marketing management issues.

Before joining KU, Waiser was an assistant professor of marketing at London Business School. He holds a doctorate in marketing from the University of Toronto and a bachelor of mathematics in statistics/combinatorics & optimization from the University of Waterloo.


Ph.D. in Marketing, Rotman School of Management, University of Toronto
B.Math. in Statistics/Combinatorics & Optimization, University of Waterloo, Canada


Research interests:

  • Sales management
  • Incentive compensation
  • Game theory
  • Agency theory