Faculty And Research
KU Business faculty experts discuss: Artificial intelligence and digital marketing
Generative AI programs like ChatGPT have already become widely used in schools and the business world, but how much do users know about the machines they are putting information into every day? While there are cautions to take when using AI both for work and play, businesses and students can...
KU Business faculty receive recognition, accolades
Jide Wintoki, Capitol Federal Professor and associate dean of graduate programs, is one of the KU faculty and staff members who will conduct research and outreach activities as part of a new Gen-4 Engineering Research Center (ERC) — Environmentally Applied Refrigerant Technology Hub (EARTH) — that will create a sustainable...
2023–24 KU Business faculty research highlights
KU Business faculty experts discuss: Initial public offerings (IPOs)
What does it mean when a company “goes public” or is traded? An initial public offering (IPO) allows for privately held companies to become public and sell shares to investors in exchange for a stake in the company. While there are many benefits to going public, companies must consider the...
KU Business faculty experts discuss: Credit card company mergers
In February 2024, credit card company Capital One announced that it planned to acquire Discover in an all-equity transaction valued at $35 billion. The merger raises many questions about how the transaction could affect consumers, businesses and the credit card institutions. ...