Marketing Research
Profit motivation of social media companies may compel them to inject bias and create polarization, study finds
Crowdsourcing proves more accurate than retail-buying experts at predicting fashion demand
Costs vs. benefits of COVID-19 lockdowns and mask mandates revealed in new research
LAWRENCE — Beginning in 2020, most state governors ordered lockdowns and mask mandates to combat the COVID-19 pandemic. But a new study examines how the value of these actions also came with costs. ...
People underestimate the surprising impact of reaching out, study finds
LAWRENCE — Although the pandemic instigated an environment of isolation, it also provided an impetus for people to reach out and reconnect with others. ...
Facial characteristics of female candidates hinder electability by conservative voters, but not liberals
New strategy for cross-border marketing relies on interdependent ecosystem
LAWRENCE — The COVID-19 pandemic, coupled with supply chain obstacles, has made the international marketplace even trickier for businesses to navigate. But Murali Mantrala, Ned Fleming Professor of Marketing, advocates that companies consider a new approach. ...
Professor receives lifetime award from American Marketing Association group
Murali K. Mantrala, Ned Fleming Professor of Marketing, has received a 2021 Lifetime Achievement Award from the Retailing and Pricing Special Interest Group of the American Marketing Association (AMA). ...
Marketing professor recognized with American Marketing Association award
Donor incentives don't always equate to more charitable giving, study finds
LAWRENCE — People are accustomed to getting cash in the mail from an aunt or grandparent. But what about from complete strangers? ...
School of Business researcher to deliver 2019 Sutton Lecture
The University of Kansas School of Business Walter S. Sutton Lecture Series this year will feature Jessica Li, associate professor of marketing at the business school. ...