Kissan Joseph

Kissan Joseph
  • Area Director, Marketing and Business Law
  • Crown/Sherr Professor
  • Marketing and Business Law academic area

Contact Info

Capitol Federal Hall, Room 2182


Ph.D. in Marketing (major field) and Econometrics (supporting field), Krannert Graduate School of Management, Purdue University, 1992
M.S. in Physics, Indian Institute of Technology, 1985, New Delhi


Research interests:

  • Pricing
  • Compensation Design
  • Marketing-Finance Interface


Teaching interests:

  • Marketing
  • Digital Marketing
  • Sales Force Management
  • Pricing

Selected Publications

Joseph, K., Mandal, A., & Singha, S. (2020). Predicting Amazon’s Choice of HQ2 from Social Media: Evidence from the Tweets of Informed Sources [Journal Articles]. Journal of Applied Business and Economics , 22((10)), 215–232.
Bansal, N., Joseph, K., Ma, M., & Wintoki, M. B. (2017). Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance [Journal Articles]. Management Science, 63(6), 1993–2015.
Zhang, Z., Kissan, J., & Subramaniam, R. (2015). Probabilistic Selling Under Quality-Differentiation [Journal Articles]. Management Science, 61(8), 1938–1958.
Joseph, K., & Wintoki , M. B. (2013). Advertising Investments, Information Asymmetry, and Insider Gains [Journal Articles]. Journal of Empirical Finance, 22(June), 1–15.
Ivanov, V., Joseph, K., & Wintoki, M. B. (2013). Disentangling the Market Value of Customer Satisfaction:  Evidence from Market-Reaction to the Unanticipated Component of ACSI Announcements [Journal Articles]. International Journal of Research in Marketing, 30(2), 168–178.
Joseph, K., Wintoki, M. B., & Zhang, Z. (2011). Forecasting Abnormal Stock Returns and Trading Volume Using Investor Sentiment:  Evidence from Online Search [Journal Articles]. International Journal of Forecasting, 27(4), 1116–1127.