Kissan Joseph

Kissan Joseph
  • Area Director, Marketing and Business Law
  • Crown/Sherr Professor
  • Marketing and Business Law academic area

Contact Info

785-864-7535
Capitol Federal Hall, Room 2182
Lawrence

Personal Links

Education —

Ph.D. in Marketing (major field) and Econometrics (supporting field), Krannert Graduate School of Management, Purdue University, 1992
M.S. in Physics, Indian Institute of Technology, 1985, New Delhi

Research —

Research interests:

  • Pricing
  • Compensation Design
  • Marketing-Finance Interface

Teaching —

Teaching interests:

  • Marketing
  • Digital Marketing
  • Sales Force Management
  • Pricing

Selected Publications —

Joseph, K., Mandal, A., & Singha, S. (2020). Predicting Amazon’s Choice of HQ2 from Social Media: Evidence from the Tweets of Informed Sources [Journal Articles]. Journal of Applied Business and Economics , 22((10)), 215–232.
Bansal, N., Joseph, K., Ma, M., & Wintoki, M. B. (2017). Do CMO Incentives Matter? An Empirical Investigation of CMO Compensation and Its Impact on Firm Performance [Journal Articles]. Management Science, 63(6), 1993–2015.
Zhang, Z., Kissan, J., & Subramaniam, R. (2015). Probabilistic Selling Under Quality-Differentiation [Journal Articles]. Management Science, 61(8), 1938–1958.
Joseph, K., & Wintoki , M. B. (2013). Advertising Investments, Information Asymmetry, and Insider Gains [Journal Articles]. Journal of Empirical Finance, 22(June), 1–15.
Ivanov, V., Joseph, K., & Wintoki, M. B. (2013). Disentangling the Market Value of Customer Satisfaction:  Evidence from Market-Reaction to the Unanticipated Component of ACSI Announcements [Journal Articles]. International Journal of Research in Marketing, 30(2), 168–178.
Joseph, K., Wintoki, M. B., & Zhang, Z. (2011). Forecasting Abnormal Stock Returns and Trading Volume Using Investor Sentiment:  Evidence from Online Search [Journal Articles]. International Journal of Forecasting, 27(4), 1116–1127.