Center for Business Analytics Research
Center for Business Analytics Research

Turning data into insight.

The Center for Business Analytics Research (CBAR) advances the science and practice of business analytics by bringing together corporate executives, faculty and students to promote business analytics research, outreach and teaching.

What is Business Analytics?

Business analytics is the study of data through statistical and operations analysis, the formation of predictive models, application of optimization techniques and the communication of these results to customers, partners and colleagues. Business analytics is used by organizations committed to data-driven decision-making.

Business analytics encompasses the skills, technologies, practices for continuous iterative exploration and investigation of past business performance to gain insight and drive business planning. Business analytics focuses on developing new insights and understanding of business performance based on data and statistical methods.


Business Analytics vs. Business Intelligence

  Business Analytics Business Intelligence
Perspective Analytical and Predictive Historical and Descriptive
Answers these questions:
  • Why did it happen?
  • Will it happen again?
  • What will happen if we change one thing?
  • What else does the data tell us that we never thought to ask?
  • What happened?
  • When?
  • How many?
  • Statistical/Quantitative Analysis
  • Data Mining
  • Predictive Modeling
  • Multivariate Testing
  • Reporting (metrics)
  • Automated Monitoring/Alerts
  • Dashboards/Scorecards
  • Cubes, Slice & Dice, Drilling


CBAR Goals


  • To develop new techniques to solve business problems
  • To explore the limits of existing techniques
  • To build models for solving complex business problems
  • To help businesses manage uncertainties by mining data and studying business processes


  • To engage with organizations and help them with big data and other decision-making issues in order to achieve significant bottom line improvements


  • To educate and develop the next generation of business leaders proficient in business analytics


CBAR Offerings

  • Courses for undergraduate and graduate students
  • Workshops for corporate associates
  • Application and development of latest methods and tools of business analytics developed in artificial intelligence, operations research, management sciences and statistics communities


Senior Researcher
Ronald G. Harper Distinguished Professor of Artificial Intelligence
Senior Researcher
Professor, Director - Davis Center for Figure Sense

Contact Us

Center for Business Analytics Research (CBAR)
1654 Naismith Drive
Lawrence, Kansas 66045
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