Nagarajan "Naga" Sethuraman

Naga Sethuraman is an assistant professor whose research program examines how firms can harness disruptive technologies and design innovation processes for competitive advantage and societal benefit. He employs a diverse toolkit of analytics methods — econometrics and causal inference, optimization and game theory, and machine learning/AI — to provide actionable insights for strategic and operational decision-making. His research spans technology strategy with emerging innovations like 3D printing and autonomous vehicles, as well as socially responsible innovation focusing on the impact of diverse R&D teams. His methodological expertise, combined with seven years of industrial R&D experience at General Motors where he contributed multiple trade secrets and a patent, positions him to bridge academic rigor with practical business impact.