Marketing program guide


NOTE: Students may need to take unrestricted electives in order to reach 120 credit hours for graduation. Students may double count one class for major and minor requirements. Seniors are required to meet with an Academic Advisor for an official graduation check.

**Indicates required course for freshmen admitted to the School of Business beginning fall 2020, and for all current and transfer students beginning fall 2022.

Questions? Contact Student & Academic Services: bschoolundergrad@ku.edu or (785) 864-7871

Updated: April 2020

Marketing Program Guide

Bachelors of Science in Business (BSB): Marketing Program Guide  
KU core (kucore.ku.edu) (17-32 hours)
 Goal 1.1: Critical Thinking (BLAW 301)
 Goal 1.2 : Quantitative Literacy (MATH 115)
 Goal 2.1: Written Comm. (ENGL 101)
 Goal 2.2 : Oral Comm. (COMS 322)
 Goal 3H: Arts and Humanities
 Goal 3S: Social Science (PSYC 104)
 Goal 3N: Natural Science
 Goal 4.1: Diversity of Human Experience
 Goal 4.2: Global Perspectives
 Goal 5:Social Responsibility and Ethics
 Goal 6: Integration & Creativity (MGMT 498)
General Education for BSB (11-12 hours)
 COMS 322: Public Speaking in the Workplace
 PYSC 104: General Psychology
 MATH 115: Calculus I
 LAB Science: Laboratory/Field Experience

 

Business Foundations (16 hours)
 ACCT 200: Financial Accounting
 BSAN 202: Statistics
 BUS 150: Foundations of Business**
 ECON 142: Prin. of Microeconomics
 ECON 144: Prin. of Macroeconomics
  
Business Core (30 hours)
 ACCT 201: Managerial Accounting I
 BE 301: Managerial Economics
 BLAW 301: Business Law
 BSAN 310: Intro to Business Analytics
 BUS 305: Business Communications
 FIN 310: Finance
 IST 310: Intro to Info. & Mgmt. Productivity Sys.
 MGMT 310: Principles of Management
 MKTG 310: Marketing
 SCM 310: Supply Chain Management
International Dimension Requirement (IDR)
 Select ONE of the three options (0-20 hours)
 Option 1: Two classes from approved IDR list
 Option 2: Study abroad program (min. 6 hours)
 Option 3: Foreign Language Prof. (4 semesters)

 

Business Capstone (3 hours)
 MGMT 498: Business Policy and Strategy
  
Professionalism Series (6 hours)
 BUS 110: Introduction to Professionalism**
 BUS 120: Emerging Topics in Business**
 BUS 210: Career Management and Planning**
 BUS 230: Intro. to Professions**
 BUS 310: Internship**
 BUS 410: Professionalism Capstone**
 ePoints
MKTG - Major Requirements (21 hours)
 MKTG 415: Marketing Research for Managers
 MKTG 443: Digital Marketing and Social Media
 MKTG 435: Marketing Strategy
 MKTG elective: MKTG 400+
 MKTG elective: MKTG 400+
 MKTG elective: MKTG 400+
 MKTG elective: MKTG 400+
  
Graduation Requirements:
 120 total hours
 30 residency hours
 45 JR/SR hours (300 +)
 2.5 overall GPA
 2.5 KU overall GPA
 2.5 Professional GPA
 2.5 KU Professional GPA
 2.5 Business Major GPA
   

Marketing sample 4-year plan
Marketing sample 4-year plan
Freshman - year 1
Fall
CourseTitleCR. 
ENGL 101Composition (KUcore 2.1)3
MATH 101College Algebra(KUcore 1.2)3
ACCT 200Financial Accounting4
BUS 150Foundations of Business3
BUS 110*Intro. To Professionalism1
Total 14
Spring
CourseTitleCR. 
KUcore 3HArts and Humanities3
PSYC 104General Psychology (KUcore 3S)3
MATH 115Calculus 13
BUS 120*Emerging Topics in Business1
ACCT 201Managerial Accounting 13
ECON 142Prin of Microeconomics3
Total 16
Sophomore - year 2
Fall
CourseTitleCR. 
BSAN 202Statistics3
ECON 144Principles of Macroeconomics3
KUcore 3NNatural Science and Lab5
IST 310Intro. to Info and Mgmt. Productivity Systems3
BUS 210*Career Mgmt. & Planning1
Total 15
Spring
CourseTitleCR. 
SCM 310Supply Chain Management3
MKTG 310Marketing3
MKTG 230*Intro. to Marketing Profession1
BSAN 310Intro. To Business Analytics3
COMS 322Public Speaking in the workplace (KUcore 2.2)3
BUS 305Business Writing (KUcore 2.1)3
Total 16
Junior - year 3
Fall
CourseTitleCR. 
FIN 310Finance3
MKTG 415*Marketing Research for Managers3
MKTG 443*Digital Marketing and Social Media3
BE 301Managerial Economics3
KUcore 4.1Diversity of Human Experience 3
Total 15
Spring
CourseTitleCR. 
BLAW 301Business Law (KUcore 1.1)3
MGMT 310Management3
MKTG elect.*select from: MKTG 400, 411, 420, 425, 426, 430, 440, 445, 448, 453, 455, 465, 4703
MKTG elect.*select from: MKTG 400, 411, 420, 425, 426, 430, 440, 445, 448, 453, 455, 465, 4703
KUcore 4.2Global Perspectives3
Total 15
Summer
BUS 310*Internship1
Senior - year 4
Fall
CourseTitleCR. 
MKTG elect.*

select from: MKTG 400, 411, 420, 425, 426, 430, 440, 445, 448, 453, 455, 465, 470

3
MKTG 435*

Marketing Strategy

3
KUcore 5Social Responsibility & Ethics3
IDRselect from approved IDR list3
electiveunrestricted elective3
Total 15
Spring
CourseTitleCR. 
MKTG elect.*

select from: MKTG 400, 411, 420, 425, 426, 430, 440, 445, 448, 453, 455, 465, 470

3
electiveunrestricted elective3
BUS 410Professionalism Capstone1
MGMT 498*Business Policy and Strategy (KUcore 6)3
IDRselect from approved IDR list3
Total 13
Total hours required for graduation120

*class is restricted to students admitted to KU School of Business

Find KU Core information.

Sample schedule is based on 2020/2021 Academic Catalog; updated April 2020

Questions? Contact Student and Academic Services at bschoolundergrad@ku.edu or 785-864-7871

Find course descriptions and pre-requisites.